Assistant/Associate Marketing Director, Viking Penguin Nonfiction - PRH - (Hybrid)

Bertelsmann

New York, NY

Full Time

Senior

85k-93k

6 days ago

Job Description

About the Role

Viking Penguin is seeking an Assistant/Associate Director with a focus on nonfiction titles published from Penguin Life, The Open Field and Viking imprints. Reporting to the Marketing Director, you will have the opportunity to oversee all aspects of marketing for assigned titles, collaborate across teams on imprint-wide campaigns and initiatives, and work closely with authors. The role involves generating and analyzing creative marketing campaigns, coordinating digital advertising, developing social media strategies, and engaging with publication partners. This position is based in New York City and offers a hybrid work environment with in-office responsibilities and remote work options.

Key Responsibilities

Generate, implement, and analyze creative marketing campaigns in conjunction with the Marketing Director and work independently to execute plans
Coordinate digital advertising campaigns by strategizing targeting and copy, and collaborating with an internal design department on creative concepts and direction
Develop imprint and author social media strategy around a book's release, including content creation, messaging and audience activation
Identify and spearhead outreach to potential publication partners (influencers, networks, organizations, brands, etc.)
Communicate key campaign updates with internal stakeholders, and externally with authors and agents
Attend and contribute to new-author acquisition meetings and proposals
Contribute to social media accounts across all imprints and platforms

Requirements

Minimum 6 years prior related experience in publishing, marketing, publicity, or social media, with experience working on creative and strategic campaigns
Prior experience writing advertising copy or briefs for creative teams, with fluency in leading digital advertising platforms, benchmarks, and metrics
Working knowledge of established and emerging social media platforms, with experience generating content for brand or author channels
Ability to juggle multiple tasks, keep track of deadlines, and work collaboratively across teams
Highly organized with a strong attention to detail
Clear and effective presentation and written communication skills

Nice to Have

Interest in spotting and contributing to trending content

Qualifications

Educational background is not explicitly specified, but extensive experience in publishing, marketing, publicity, or social media is required

Benefits & Perks

Salary range of $85,000 - $93,000
Annual profit award or bonus, subject to company results
Comprehensive benefits including Medical/Prescription drug insurance, Dental, Vision, Flexible Spending Accounts, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance, and paid time off

Working at Bertelsmann

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. The company is committed to quality, excellence in execution, and innovation throughout the entire publishing process. They foster a vibrant and diverse international community across nearly 300 publishing brands and imprints, emphasizing inclusivity and a collaborative work environment.

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