Assoc. Dir., Digital Operations WEB

About the Role

Key Responsibilities

• Supports the business approach to integrated multichannel engagement (MCE).
• Management of digital platform partner consultants.
• Collaborates to establish consistent service level agreements (SLAs) in support of the execution of the MCE campaigns.
• Ensures approach and requirements for multichannel tactical plans are understood and interpreted appropriately to ensure quality delivery and execution.
• Subject matter expert of Omnipresence marketing platform capabilities.
• Plan, coordinate, and manage campaign tasks with the supporting team and communicate status.
• Oversight of email setup and deployment on marketing automation platform.
• Ensures quality assurance for campaign and all tagging requirements.
• Assists with monitoring campaign performance and outputs to provide timely recommendations back to the brands and MCE strategy to facilitate optimization.
• Primary point of contact for Product Strategy for tactical campaign pull through and BRD project planning and execution.
• Builds roadmap for process review, enhancement opportunity, and implements best practices in order to build efficient and consistent execution across brand MCE campaigns.
• Builds in-depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, patient, payer) including how the channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys.
• Establishes guidelines, best practices, and RACI for working with vendor, product strategy, MRL and product strategy.

Requirements

• Bachelor's degree required.
• 7+ years' experience in pharmaceutical industry.
• In-depth understanding of multichannel strategies and tactics.
• Understanding of marketing channels and their benefits in driving customer relationships.
• Strong planning and organization skills.
• Deep understanding of end-to-end strategic marketing of pharmaceutical products.
• Strong understanding of regulations involved with digital marketing of pharmaceutical products.
• Understanding of existing MCE platforms and support capabilities with ability to articulate potential usages and limitations.
• Demonstrated experience supporting integrated multi-channel marketing strategy for new and existing commercial products.
• Strong understanding of marketing trends and innovations.
• Strong understanding of web applications, asset management, and tagging.
• Working knowledge of Multi-Channel and Digital Marketing.

Nice to Have

• Experience supporting multichannel campaign execution and optimization.
• Knowledge of Omnipresence marketing platform capabilities.
• Experience working with vendor, product strategy, MRL, and cross-functional teams.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Not explicitly specified in the description.