Director, Marketing - Creative Operations

About the Role

Key Responsibilities

• Establish scalable operations for derivative content creation, enabling efficient adaptation of core U.S. assets across channels and audiences.
• Champion and expand the use of modular content, embedding reuse-first practices into creative workflows for the U.S. market.
• Partner with brand, creative, agency, and regulatory teams to set operational standards for derivative and modular content delivery in the U.S. market.
• Introduce AI-enabled workflows (e.g., smart tagging, automated versioning, adaptive templates) to accelerate U.S. creative production and review.
• Oversee and optimize creative technology platforms, including Veeva Vault PromoMats, DAM systems, and workflow automation tools.
• Define content hierarchies, metadata, and tagging structures to maximize searchability, reuse, and automation of U.S.-focused assets.
• Drive agency management, ensuring external partners align with Gilead's standards for derivative and modular content in the U.S. market.
• Develop playbooks, training programs, and toolkits to embed derivative content practices across marketing and creative teams.
• Implement KPIs and dashboards to measure content reuse, efficiency gains, and speed-to-market improvements in the U.S. context.
• Lead, mentor, and grow a creative operations team focused on scalability, innovation, and compliance.
• Act as a change leader, embedding modular, derivative, and AI-driven approaches into Gilead's future ways of working.

Requirements

• Bachelor's degree and 12+ years' relevant experience
• OR Master's degree and 10+ years' relevant experience
• OR PhD and 8+ years' relevant experience
• Proven experience in agency management and leading creative teams delivering content across all digital channels (Email, Web, Banners, etc.)
• Extensive expertise in modular content strategies, derivative content creation, and their implementation in regulated environments.
• Deep knowledge of Veeva Vault PromoMats, Digital Asset Management (DAM) systems, and other content management and workflow technologies.
• Demonstrated ability to embed a reuse-first mindset and implement processes that drive content efficiency and scalability.
• Strong leadership experience in managing creative, development, or project management teams.
• In-depth understanding of the pharmaceutical marketing and regulatory landscape.
• Excellent change management, project management, and communication skills, with the ability to collaborate effectively across marketing, legal, medical, regulatory, and IT teams.

Nice to Have

• Experience in agency management and leading creative teams delivering content across all digital channels (Email, Web, Banners, etc.)
• Expertise in modular content strategies and derivative content creation in regulated environments
• Deep knowledge of Veeva Vault PromoMats, DAM systems, and content management tools
• Ability to embed a reuse-first mindset and implement scalable processes
• Leadership experience in managing creative, development, or project management teams
• Understanding of pharmaceutical marketing and regulatory landscape
• Strong change management, project management, and collaboration skills

Qualifications

• Bachelor's degree, Master's degree, or PhD with relevant experience as specified

Benefits & Perks

• Salary range: $226,185.00 - $292,710.00, with factors including experience, qualifications, and location
• Discretionary annual bonus
• Discretionary stock-based long-term incentives (eligibility may vary)
• Paid time off
• Company-sponsored medical, dental, vision, and life insurance plans
• Additional benefits information available at: https://www.gilead.com/careers/compensation-benefits-and-wellbeing