Marketing Operations Manager

About the Role

Key Responsibilities

• Building and maintaining a system of provider segmentation for marketing campaigns
• Managing campaign execution infrastructure across the go-to-market tech stack (e.g. Demandbase, Marketo, Salesforce)
• Developing and maintaining lead scoring models that inform touch points and sales handoff
• Working cross-functionally to define and refine MQL and SQL criteria
• Supporting performance tracking across the marketing funnel (e.g. engagement, MQLs, handoffs, pipeline)
• Partnering with RevOps and Data teams to align systems and ensure segment delivery and attribution
• Driving operational improvements and ensuring best practices are implemented across marketing tools and processes

Requirements

• 5+ years of experience in marketing operations, revenue operations, or campaign operations
• Experience managing marketing automation and CRM tools, specifically Salesforce, Marketo, and Demandbase
• Proven ability to build segmentation logic and lead scoring models
• Strong analytical and problem-solving skills
• A deep understanding of the B2B marketing funnel and sales/marketing alignment
• Superb communication skills with a strong bias for cross-functional collaboration
• A 4-year bachelor's degree, preferably with a business or analytical focus

Benefits & Perks

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified