Manager 2, Marketing Operations, CRM

Intuit

San Diego, CA

Full Time

Director

154k-209k

2 days ago

Job Description

About the Role

Join an incredible marketing team at Intuit as a Manager 2, CRM Operations in the Consumer Group. As a key leader, you will be responsible for CRM initiatives and execution for our consumer products powering financial freedom to the over 100M consumers and businesses we serve year-round. CRM is a significant part of our marketing strategy, driving world-class results. In this role, you will lead a team, drive our technical capabilities workstream and manage the quality and technical execution with innovation of our CRM communications. As a leader, you will inspire and influence the team by being collaborative and results driven. You should possess strong technical skills, especially in HTML and ESP scripting languages, and bring their innovative ideas to improve our marketing efforts.

Key Responsibilities

Lead and manage a multi-level CRM operations team, providing strategic direction, guidance and support to drive successful campaign execution.
Use data to uncover efficiencies and drive improvements in technology and CRM activation (email, push and in-app notification, SMS, and other CRM avenues).
Demonstrate understanding and application of AI and machine learning in CRM optimization, including personalized experiences, predictive analytics, and automated content generation.
Monitor and evaluate key engagement metrics of CRM campaigns (deliverability, opens, CTR, etc.) using data-driven insights to make informed decisions that enhance campaign effectiveness.
Communicate campaign results and strategic recommendations to senior leadership.
Partner across MarTech, product development, data analytics, CRM strategy, product, and data enablement with high technical acumen.
Identify and implement new data sources, manage multi-million dollar budgets across vendors, and effectively communicate pivots across product or with data.

Requirements

Minimum of 8+ years leading a CRM team that delivers customer communications and drives business growth in a complex and matrixed organizational structure.
Strong understanding of email, push, SMS platforms, marketing automation tools, data analytics, and customer segmentation strategies.
Proven experience in building and sending large-scale email campaigns via major ESPs, including Braze and Adobe Experience Platform.
Technical skills including SQL, scripting languages within Customer Engagement Platforms, HTML, REST APIs, Liquid Script, JSON, etc.
Experience designing, developing, and debugging webhook integrations for various applications and systems.
Experience with selecting, implementing, and executing CRM solutions utilizing machine learning, AI, and data science models.
Excellent leadership, interpersonal, and project management skills, with success managing multiple campaigns concurrently.
Strong communication and presentation skills, capable of conveying complex information clearly.
Analytical mindset with the ability to translate data into actionable insights.
Bachelor's degree in Marketing, Business Administration, or related field; a Master's degree is preferred.

Nice to Have

Experience with in-house and/or third-party CRM solutions utilizing AI and data science models.
Experience with webhook integrations and automation tools.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field.
A Master's degree is preferred.

Benefits & Perks

Competitive compensation package with a strong pay for performance rewards approach.
Eligible for a cash bonus, equity rewards, and benefits in accordance with applicable plans and programs.
Pay range for this position is $154,000.00 - $208,500.00 based on factors such as knowledge, skills, experience, and location.

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