Associate Advertising Strategy & Planning

About the Role

Key Responsibilities

• Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability.
• Assist strategy team pods, media sales leads, and internal constituents; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, creative asset gathering, launch and campaign pacing confirmation.
• Monitor social campaign activations and ensure that order builds align with trackers and report.
• Assist with campaign activation requests including screengrab gathering, Rich Media creative service requests, and Systems/Traffic order kickoff trails.
• Assist media sales and strategy leads with timely, thorough, and accurate communication with key internal stakeholders (Sales/Corporate Partnerships, Systems Support, Ad Product, Content, Finance and Legal) involved in the media sales and fulfillment process.
• Develop comprehensive knowledge of the PGA TOUR Digital and partner ad portfolios to support media plan builds.
• Understand media assets and value propositions to navigate the PGA TOUR partnerships landscape - in conjunction with PGA TOUR's Corporate Marketing and Business Development departments - and service Official Marketing Partners, Endemic Marketing Partners, and Title Sponsors' media campaigns.
• Perform special projects or other duties as assigned.

Requirements

• Bachelor's degree in Business, Advertising/Marketing or related field or equivalency.
• 1 year of experience in Advertising, Client Services and/or Sales Support.
• Excellent verbal, written, and interpersonal skills.
• Strong critical thinking and analytical skills.
• Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required.
• Experience managing budgets, media campaigns and/or programs a plus.
• Experience with ad trafficking systems (e.g. Google Ad Manager, Freewheel) and order management systems (e.g. AdBook+, Operative, Placements.io) a plus.
• Golf or sports knowledge/background a plus.

Nice to Have

• Experience managing budgets, media campaigns and/or programs.
• Experience with ad trafficking systems (e.g. Google Ad Manager, Freewheel).
• Experience with order management systems (e.g. AdBook+, Operative, Placements.io).
• Golf or sports knowledge/background.