Associate Brand Manager, Aveeno Baby & Kids, Media and Comms

About the Role

Key Responsibilities

• Manage the day-to-day brand strategy and portfolio management to help drive growth for Aveeno Baby and Kids in the US.
• Support the brand strategy, planning, and execution of brand/product plans with a digital first approach to drive sustainable growth and build brand equity.
• Understand and advocate for consumer needs and preferences, proactively seeking opportunities to enhance consumer experiences and expand brand passion.
• Monitor competitive market dynamics to inform marketing plans and recommend necessary changes.
• Partner with Market Insights & Research, category/sales analytics teams to develop learning plans, assess marketing performance, and optimize strategies.
• Create holistic digital-first media plans for brand communications, developing and distributing content across multiple channels during key moments.
• Partner with growth and performance teams to optimize media performance and ROI, managing owned and earned channels to engage consumers effectively.
• Collaborate with innovation teams to influence the commercial and national innovation pipeline using consumer insights and marketplace knowledge.
• Work with Customer Strategy teams to develop omni-channel retail strategies aligned with brand and business objectives.
• Manage the brand budget and analytics to support the achievement of brand P&L goals.
• Ensure quality and compliance through timely training, adherence to procedures, and exercising integrity in all activities.

Requirements

• Bachelor Degree in Marketing or a related business field.
• Minimum of 3 years of marketing, innovation, and/or sales experience.
• Previous brand management or sales experience in CPG (Consumer Packaged Goods).
• Proven ability to understand consumer targets and position brands or innovations accordingly.
• Strong leadership and communication skills with the ability to build collaborative relationships.
• Ability to work independently in a fast-paced environment and handle multiple priorities.
• Excellent verbal and written communication skills, with confidence to work at all organizational levels.
• High energy, drive, enthusiasm, and a bias for action and prioritization.

Nice to Have

• Innovation experience in consumer packaged goods and/or Personal Care.
• Highly creative with the ability to think outside the box.
• Comfortable working with numbers, metrics, and spreadsheets.
• Ability to influence key partners with value-building ideas.

Qualifications

• Educational background with a Bachelor Degree in Marketing or related field.
• At least 3 years of relevant marketing, innovation, or sales experience.
• Experience in brand management or sales within CPG industry.

Benefits & Perks

• Annual base salary ranging from $110,500 to $156,000, depending on location, skills, and experience.
• Competitive benefits package including paid holidays, vacation, volunteer time, and more.
• Learning and development opportunities.
• Kenvue Impact Networks.