Associate Brand Manager, BODYARMOR

About the Role

Key Responsibilities

• Manage timely communication of marketing initiatives to cross-functional groups including sales team, distributors, marketing teams, and senior management.
• Develop comprehensive presentations for partners, retailers, and internal cross-functional teams.
• Collaborate with shopper and sales counterparts to identify opportunities and develop marketing programs for key customers.
• Build tools that enable Corporate & Field Marketing teams to execute successful 360-degree programs.
• Convert data into actionable insights for growth using syndicated POS data and shopper panel data.
• Manage budget including monthly reconciliation and provide weekly sales insights, shopper trends, and brand health updates.
• Assist in the development and execution of marketing initiatives such as retail marketing, field marketing, public relations, and digital/social media programming.
• Support the integration of innovation into plans and collaborate on successful product launches.
• Develop briefs for creative projects and provide feedback to ensure alignment with brand strategy.
• Work with internal and external creative teams to deliver impactful creative, media plans, and consumer promotions.
• Collaborate with media teams to develop tactical media plans and content, ensuring impactful brand communication.
• Support the development of the annual brand strategy and plans in collaboration with the Brand Manager and Brand Director.
• Manage cross-functional team members on deliverables for multiple projects.

Requirements

• Hybrid schedule at Whitestone, NY office required (3 days in-office).
• Bachelor's degree in marketing, communications, or business; MBA preferred.
• 3-4 years of relevant professional experience in marketing.
• Experience in Brand or Media Marketing with focused CPG products, preferably beverages.
• Proficiency in Microsoft Excel and PowerPoint.
• Experience with Nielsen, IRI, or other quantitative research tools.
• Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, and problem-solving skills.
• Ability to adjust quickly and thrive in a fast-paced environment.
• Willingness to travel approximately 10% of the time.
• Skills in collaboration, communication, cross-functional teamwork, marketing, organization.

Nice to Have

• Love of sports.

Qualifications

• Bachelor's degree in marketing, communications, or business.
• MBA (preferred).
• 3-4 years of relevant experience in marketing.