Marketing Content and Brand Manager

About the Role

Key Responsibilities

• Create high-impact sales-driven content, including weekly blog posts, quarterly white papers, and monthly case studies designed for multi-channel use.
• Develop marketing assets aligned with the client journey that empower sales to lead value-driven conversations, challenge assumptions, and drive decisive action.
• Preserve and elevate the VIATechnik brand while tailoring messaging for owners, general contractors, and trade contractors.
• Leverage AI tools to ensure brand consistency, accelerate content production, and measure impact.
• Partner closely with sales, operations, and the C-suite to execute marketing initiatives with company growth priorities.

Requirements

• 5-8 years of experience in B2B marketing, preferably in the architecture, engineering, and construction (AEC), technology, or professional services industries.
• Prior experience creating case studies, whitepapers, and client-facing marketing assets.
• Experience working in a fast-paced, matrixed and/or global team environment.
• Used AI tools and strategies to make marketing efforts more scalable, efficient, and impactful.
• Proven ability to partner with technical subject matter experts to translate complexity into clarity under tight deadlines.
• Strong writing and editing skills.
• A self-starter mindset with experience owning end-to-end marketing efforts independently.
• Comfort wearing multiple hats and executing hands-on work with minimal guidance or oversight.

Nice to Have

• Familiarity with construction technology and VDC/BIM.
• Understanding of AEC project lifecycles, RFPs/RFQs, and client types.
• Experience with website content management in WordPress and automated email campaigns.
• Some design experience with Adobe Photoshop, or similar applications.

Qualifications

• Experience creating case studies, whitepapers, and client-facing marketing assets.
• Experience working in a fast-paced, matrixed and/or global team environment.

Benefits & Perks

• Salary of $98,000 - $115,000, with eligibility for bonuses.
• Health insurance with five plan options, covering 70-95% of premiums for VIATechnik employees and 65% for dependents.
• Dental and vision insurance, covering up to 75% of premiums for employees and up to 50% for dependents.
• Open and flexible time off.
• A fully vested 401(k) plan.
• Home office setup costs covered.
• Paid holidays.