Brand Marketing Sr. Manager, Activations, RLS West, NA

About the Role

Key Responsibilities

• Develop and execute a comprehensive regional marketing strategy that aligns with national and global brand initiatives and meets commercial needs.
• Drive development of new customer acquisition and high-net-worth individual (HNWI) strategies.
• Plan and execute retail activations, client experiences, localized brand partnerships, community-driven moments, and PR opportunities to increase traffic, sales, and brand desirability.
• Identify high-potential regional brand partnerships to amplify visibility and engage key consumer segments.
• Support new store openings, tourism initiatives, and seasonal moments to drive engagement and customer acquisition.
• Partner with retail management, corporate marketing, and PR teams to create exceptional customer experiences.
• Manage all logistics for in-store activations and community events, including vendor procurement, partnership agreements, sourcing materials, and guest lists.
• Oversee onsite event coordination, setup, breakdown, and post-event analysis including sales and exposure reports.
• Manage budgets for events and marketing plans, ensuring accurate billing and invoicing.
• Analyze regional market insights, including competitive and consumer trends, to inform strategy.
• Track and report key performance metrics related to activations and partnerships.
• Serve as the primary retail marketing contact for the West Coast, building relationships with store teams, external partners, and internal stakeholders.
• Communicate regularly with marketing team stakeholders through updates and meetings.

Requirements

• Strong knowledge of the West Coast regional markets, especially Los Angeles, and understanding of the consumer and competitive landscape.
• Management experience in retail stores and the retail field.
• Bachelor's degree from a four-year college or equivalent.
• Proficiency in Word, Excel, PowerPoint, Outlook, with ability to learn technical applications quickly.
• Experience in luxury brand store and event management.
• Event management and local PR experience is a plus.
• Willingness to work weekend hours and travel as required.
• Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
• Ability to work well under pressure in a fast-paced environment.
• Strong interpersonal skills for effective relationship building.
• Excellent written, verbal, and presentation skills.

Nice to Have

• Event management and local PR experience.

Qualifications

• Bachelor's (B.A. or B.S.) from a four-year college or equivalent.

Benefits & Perks

• A robust benefits package, above-market time off, hybrid working arrangements, incentive compensation, and varied learning opportunities.