Associate Brand Manager - Diplomatico

Brown-Forman Corp.

Louisville, KY

Full Time

Mid Level

7 days ago

Job Description

About the Role

The Associate Brand Manager at Brown-Forman is responsible for supporting the development and execution of marketing strategies for their respective brands. The role involves leading diagnostics, data consolidation, and the implementation of short-term tools and platforms to drive brand success. This position is integral to delivering strategic goals such as captivating consumers, innovating across touchpoints, leveraging the portfolio, and making brands easy to buy and sell, within a company that values teamwork, innovation, and professional growth.

Key Responsibilities

Support the Brand Manager in diagnostics, development, and execution of marketing plans, including market research, business performance analysis, competitive analysis, and consumer insights.
Assist in managing advertising and promotional campaigns, including creative development, media planning, and budget tracking.
Collaborate with cross-functional teams such as sales, finance, insights, and operations to ensure alignment and successful implementation of marketing initiatives.
Track and analyze business data to recommend marketing actions related to advertising, promotion, product, pricing, and retail programs.
Coordinate with external agencies and vendors to execute campaigns and deliver high-quality work.
Support trade marketing and shopper initiatives, including in-store programs, toolkits, and POS execution.
Lead execution and deployment of paid and owned media, including content, influencer campaigns, email, and social media.
Ensure creative compliance, manage content mapping, oversee creative adaptations, and lead updates of Dotter QuickShops.
Support media performance reporting, optimization, and provide feedback and summaries for leadership.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
At least 2-3 years of proven brand-building and marketing success.
Ability to gather and interpret data to inform marketing decisions.
Strong written and verbal communication skills.
Creative thinking and ability to generate innovative marketing ideas.
Understanding of digital and social media platforms for brand building.
Project management skills to handle multiple projects and meet deadlines.
Entrepreneurial mindset with initiative, ownership, agility, and growth-driven approach.

Nice to Have

Master's Degree (M.A., MBA or equivalent).
Experience in the spirits/beverage alcohol industry, preferably with off-premise experience.
Strong understanding of digital/modern media marketing including CRM, social media, and community management.
Experience with multicultural marketing.

Qualifications

Bachelor's degree in Marketing, Business, or similar (minimum requirement).
2-3 years of marketing experience (minimum requirement).
Masters Degree (M.A., MBA or equivalent) preferred.

Benefits & Perks

Total Rewards program designed to engage employees and ensure sustainable growth.
Equitable pay structures based on individual and company performance.
Premium employee benefits reflecting company values and workforce needs.

Working at Brown-Forman Corp.

Brown-Forman believes great people build great brands and encourages personal and professional growth. The company values teamwork, problem-solving, bold ideas, and bringing your best self to work, fostering an inclusive environment that promotes equality and opportunity for all employees.

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