Associate Brand Manager

About the Role

Key Responsibilities

• Support in development of regional and national advertising campaigns, ensuring alignment with brand strategy and business goals including authoring and delivering of creative briefs.
• Collaborate with creative agencies to execute, and optimize TV, online video, radio, out of home, digital, and social media advertising based on consumer insights generated from market research.
• Manage project timelines to ensure on time delivery of assets to media partners.
• Analyze campaign performance and customer insights to refine messaging and improve effectiveness.
• Work in concert with internal media strategist and media agencies to deliver channel appropriate and best practice creative executions that deliver on key media KPIs.
• Support managing the production of photo shoots & video shoots and full managing of audio/radio spots to create high-quality brand assets for advertising, digital, and in-store use.
• Assist in development of brand visuals, guidelines, and visual identity to ensure consistency across all marketing channels.
• Partner with franchise marketing and franchisees to provide compelling content that enhances brand storytelling.
• Partner with owned channel teams to identify and help plan content needs for website, organic social channels, and CRM channels.
• Manage execution of content for influencers, educational videos, graphics, etc., aligned with brand strategy.
• Support overall brand measurement of campaign assets including creative testing, ad/brand tracking, and brand lift.
• Conduct routine analysis of competition, category, customer, and consumer.
• Oversee brand asset library to ensure assets are properly stored and tagged.
• Support management of non-working creative development budget including agency scopes.

Requirements

• 3+ years of experience in marketing, brand communications, or advertising (retail, automotive, or service industry experience is a plus).
• Background in advertising and content development.
• Experience managing photo/video shoots, radio spots, and brand asset development.
• Ability to develop strategic messaging that connects with consumers and drives engagement.
• Excellent project management skills and ability to work cross-functionally.
• Detailed oriented, ability to work independently, self-motivated.
• Analytical skills to assess campaign performance and optimize marketing efforts.
• Experience working with creative and media agencies.

Nice to Have

• Having experience in influencer campaigns and content production.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Health insurance plans (medical, dental, vision)
• HSA and flexible spending accounts
• 401(k)
• Incentive opportunity
• Life insurance
• Short and long-term disability insurance
• Paid vacation and holidays
• Employee Assistance Program
• Valvoline Instant Oil Change discounts
• Tuition reimbursement
• Adoption assistance