Associate Brand Manager - Franzia

About the Role

Key Responsibilities

• Understand how to create a strong, cohesive concept via aligning product, packaging, and consumer idea.
• Identify and evaluate strategic opportunities for whitespace innovation based on consumer insights and competitive landscape.
• Deliver marketing ideas and integrated marketing programs to increase consumer engagement, brand affinity, and brand growth.
• Direct graphic designers and vendors toward consumer needs and brand positioning.
• Understand the construct and business drivers of a brand's P&L and execute marketing plans to achieve competitiveness and profitability.
• Leverage data, consumer, category, and market trends to develop brand plans and gain stakeholder and leadership alignment.
• Participate in the development of KPIs and report on performance metrics clearly and concisely.
• Lead new product processes with cross-functional teams to commercialize new products, develop sales tools, and execute marketing tactics.
• Communicate brand plans and strategies clearly to gain leadership and customer buy-in.
• Embodies a ‘can-do' attitude, strives for continuous improvement, and thrives in a fast-paced, collaborative environment.

Requirements

• Bachelor's degree required; MBA preferred but not required.
• 5+ years of marketing experience or MBA.
• Experience in innovation and strong grounding in CPG marketing best practices across the 4Ps.
• Prior knowledge and/or experience with wine, spirits, or consumer packaged goods.
• Highly proficient in Microsoft Word, Excel, and PowerPoint.
• Ability to perform physical tasks including bending, stooping, standing, twisting, and lifting up to 40 lbs.
• Ability to travel up to 10% for industry and company events.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree (required).
• 5+ years marketing experience or MBA.
• Innovation experience.

Benefits & Perks

• Salary range of $98,500 - $129,255, based on experience and qualifications.