Associate Brand Manager, Pabst

About the Role

Key Responsibilities

• Develop brand ID and clear positioning aligned with internal stakeholders.
• P&L and budget management responsibility for the brand, owning the performance of the brand holistically.
• Manage the DSMP (Distribution, Shelving, Merchandising, Pricing) for each brand to drive incremental growth opportunities and improved performance in the market.
• Assist in the Annual Strategic planning for the brand, develop a 3-year Strategic Priority Plan, with a 1-year Execution plan and corresponding marketing budget.
• Manage Social Media accounts, developing a strategy for reach and engagement, content creation, and consumer targeting.
• Develop strong external relationships with Wholesaler & Retailer partners to ensure adequate share of mind for your brands across the 3 Tier System.
• Be the voice of the brand - the lead on all communication coming from the brand both internally and externally; consistently manage/analyze brand strategies, programming, identity, and execution.
• Collaborate with cross-functional teams to deliver brand relevant marketing platforms and programming that deliver growth year over year.
• Provide a marketing lens on trends and performance as an input for sales throughout the annual planning & monthly forecasting process.
• Negotiate and develop brand partnerships and associations as needed.
• Demonstrate a deep understanding of the target consumer audience and the ever-changing landscape that this customer traverses.
• Idea generation and content development across the marketing platforms of the brand.

Requirements

• Bachelor's degree required.
• Minimum of 3+ years of experience leading brand management activities and/or leading a local/grassroots marketing environment.
• Deep understanding and experience building beverage brands.
• Passion for the brand and its culture.
• Team oriented player that thrives in a collaborative environment.
• Exceptional communication skills with the ability to rally and motivate internal and external customers.
• Strong organizational, time management, and project management skills with the ability to manage multiple projects effectively.
• P&L and budget management experience.
• Media management and buying experience.
• Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).
• Proficient in utilizing syndicated sales data (Nielsen/IRI).

Nice to Have

• Experience in the beverage industry.
• Experience with social media strategy and content creation.
• Experience negotiating brand partnerships and collaborations.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Flexibility: a remote work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days.
• Care: comprehensive health care plans, a 401(k) match contribution with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance.
• Nourishment: casual, yet driven work environment, free snacks and drinks, challenges and cross-functional collaboration.