Associate Director, Access Marketing

About the Role

Key Responsibilities

• Lead Payor pull-through strategy & execution, including leading the evolution of HCP facing field related payor pull-through materials.
• Oversee channel & acquisition marketing, including development of channel & product acquisition education strategies for HCPs and associated materials for field teams.
• Own the development and maintenance of patient access support program materials and website content, in close partnership with Field Sales, Trade/Channel, Payor and HUB operations teams (e.g., hub tools, co-pay program materials, etc.).
• Effectively manage content & approvals through promotional review committee.
• Develop priorities as primary point of contact for access related training needs, collaborating closely with the Field, Payor, Channel and Training teams.
• Collaborate across functions with internal stakeholders including Market Access, Brand Marketing, Legal, Regulatory, and Medical Affairs to ensure compliant and effective execution of access strategies.
• Manage brand budget and key vendor relationships for access strategy and content creation.

Requirements

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA or advanced degree preferred.
• 5+ years of experience in pharmaceutical payor marketing, HUB/patient access marketing, or related roles.
• Strong understanding of payor dynamics, patient access, and HCP engagement.
• Proven ability to lead cross-functional initiatives and manage complex projects.
• Excellent communication, presentation, and stakeholder management skills.
• Experience with patient support programs and digital access tools.
• Familiarity with Formtrak or similar access platforms.
• Strategic thinker with a hands-on approach to execution.

Nice to Have

• None explicitly specified in the description.

Benefits & Perks

• 3 weeks' vacation plus floating holidays and sick leave, plus company closure from December 24th- January 1st.
• 401(k) and Profit Sharing Plan- Company match of 75% on your first 6% of contributions and profit sharing contribution equal to 4% of your eligible pay.
• U.S. Employee Stock Purchase Plan- 15% Discount.
• Comprehensive Medical, Dental, Vision, Life and Disability coverage.
• Health, Dependent Care and Limited Purpose Flex Spending and HSA options.
• Adoption assistance.
• Tuition reimbursement.
• Concierge/personal assistance services.
• Voluntary benefits including Legal, Pet Insurance and Critical Illness coverage.
• Gym, fitness facility and cell phone discounts.