Associate Director Access Marketing and Reimbursement Strategy

About the Role

Key Responsibilities

• Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers.
• Partner with stakeholders to identify brand-specific pull-through opportunities and ensure a clear understanding of the competitive access environment.
• Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment.
• Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, CMS HCPCS, and AMA CPT codes.
• Support with brand teams to expand key initiatives and strategies to the managed markets customer base, including payers, GPOs, integrated health systems, specialty pharmacies, physician groups, and channel partners.
• Develop and deploy value access propositions, reimbursement tools, and pull-through strategies.
• Liaise with field teams and account leads to support execution in priority segments.
• Partner with HEOR and clinical teams to integrate evidence into messaging.
• Lead competitive access positioning analysis to inform strategy and messaging.
• Support communication and training initiatives across internal stakeholders.

Requirements

• Bachelor's Degree with 8+ years of experience in biopharmaceuticals or related areas such as healthcare sales, market access, provider marketing, or patient access.
• Knowledge of US payer market dynamics and how managed care organizations make decisions across commercial and public channels.
• Understanding of multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, and GPOs.
• Excellent communication, interpersonal influencing, and prioritization skills with proven ability to influence across matrixed organizations.
• Role requires 3 days at the office in Research Triangle Park and 2 days remote.
• Up to 20 percent travel.

Nice to Have

• Experience with legal, financial, government, manufacturing, regulatory, and commercial practices within the biopharmaceutical industry.

Qualifications

• Bachelor's Degree.