Associate Director, Access Marketing, Entyvio

About the Role

Key Responsibilities

• Develop a deep understanding of unmet needs related to Entyvio's reimbursement and access ecosystem; develop recommendations and solutions to help patients and healthcare providers navigate healthcare access complexities by educating on access, authorization, and reimbursement pathways.
• Evaluate market access trends and brand performance; develop and implement strategies and tactics aligned with organizational goals.
• Represent Access Marketing on cross-functional teams; collaborate to streamline patient and HCP access to therapy through channel-specific marketing plans.
• Partner with teams to develop programs, tools, educational materials, and personalized resources to broaden patient access pathways; lead planning, implementation, and rollout of assigned programs and tactics.
• Oversee creation of access and reimbursement materials for internal teams, HCPs, office staff, and patients; leverage innovative technologies and delivery models for effective education and treatment delivery.
• Lead development of messaging resources for field teams to communicate access coverage and reimbursement information effectively.
• Monitor and analyze trends and policy changes to inform communication strategies and marketing tactics.
• Ensure performance metrics are in place; leverage data to assess and optimize strategy effectiveness.
• Build relationships with external access/reimbursement experts and KOLs to inform strategic approaches.
• Manage budget and vendor relationships to ensure resources are used effectively and deliverables meet strategic goals.

Requirements

• Bachelor's degree; MBA or advanced degree in economics, health policy, or relevant area preferred.
• Minimum of 8+ years in commercial pharma market access.
• Strong understanding of payer environments, healthcare principles, and reimbursement landscapes, including Medicare, Medicaid, and specialty segments.
• Ability to develop strategic plans, conduct and interpret market research, and understand the regulatory environment.
• High proficiency in business and marketing frameworks: Insights, Segmentation, Positioning, Value Proposition, Business Model Innovation, Creative Development, and Investment Optimization.
• Excellent communication, project management, and presentation skills with a proven ability to influence without direct authority.
• Willingness to travel up to 20% domestically.

Nice to Have

• Experience with digital and content innovation in healthcare marketing.
• Established relationships with external access/reimbursement experts and KOLs.
• Experience managing budgets and vendor relationships in a healthcare setting.

Qualifications

• Educational background including a Bachelor's degree; an MBA or advanced degree is preferred.

Benefits & Perks

• U.S. base salary range of $153,600 to $241,340.
• Eligibility for short-term and long-term incentives.
• Medical, dental, and vision insurance.
• 401(k) plan with company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off, holidays, and well-being benefits.
• Up to 80 hours of sick time and 120 hours of paid vacation annually.