Associate Director, Access Marketing Strategy and Experience

About the Role

Key Responsibilities

• Lead promotional strategy for product access, focusing on channels that engage with providers and provider entities.
• Support marketing strategies that promote product trial and pre-prescription engagement.
• Set access-intentional learning objectives for market research, competitive intelligence, and industry trend tracking.
• Communicate effectively with stakeholders to ensure alignment with business objectives.
• Manage product planning, development, and P&L activities in partnership with marketing counterparts.
• Manage creative agency to develop and distribute promotional materials.
• Set objectives, delegate tasks, and ensure operational success with reviews by senior management.
• Influence organizational goals and policies through strategic marketing initiatives.
• Develop and communicate value propositions and business cases in routine and moderately complex situations.
• Demonstrate strong leadership and communication skills with a high level of influence and trust.
• Lead marketing plans to upskill the organization on access acumen, capabilities, and market access environment.
• Manage and lead cross-functional teams to enhance performance and collaboration.
• Engage with external advisory groups and partner organizations to support community engagement.

Requirements

• Bachelor's degree.
• 8+ years of commercial biopharmaceutical experience, including substantial expertise in market access-related channels.
• 2+ years in leadership roles with increasing responsibility in marketing or sales within the biopharmaceutical industry.
• Experience leading strategic initiatives with enterprise-level visibility and impact.
• Experience in brand/product management, guiding brand positioning, and deploying access communications.
• Ability to influence others independently and apply managed care concepts with minimal guidance.
• Strong leadership skills to set direction, generate commitment, and resolve issues.
• Ability to collaborate effectively with cross-functional teams and influence without authority.
• Excellent organizational, analytical, problem-solving, and strategic thinking skills.
• Excellent oral and written communication skills, learning agility, and financial management capabilities.
• Willingness to travel for internal and external meetings, including overnight and weekend travel.

Nice to Have

• Advanced degree in business administration, pharmacy, or health economics.
• Experience in the Psoriasis (PsO) therapeutic market.
• New product launch experience.
• Direct experience working with US drug channel stakeholders such as payers, PBMs, IDNs, and GPOs.
• In-depth knowledge of buy-and-bill reimbursement models and payer dynamics.
• Skill in using AI tools to drive efficiency and innovation.

Qualifications

• Bachelor's degree.

Benefits & Perks

• Competitive base salary range of $153,600 to $241,340.
• Eligibility for short-term and long-term incentives.
• Medical, dental, and vision insurance.
• 401(k) plan and company match.
• Short-term and long-term disability coverage.
• Basic life insurance.
• Tuition reimbursement program.
• Paid volunteer time off, company holidays, and well-being benefits.
• Up to 80 hours of sick time and up to 120 hours of paid vacation annually.