Corporate Systems Associates logo

T#5805 Integrated Marketing Director, Strategy

Corporate Systems Associates

Hartford, CT
Contract
Director
125k-146k
3 days ago

Job Description

About the Role

The Integrated Marketing Strategy team works on complex, integrated marketing campaign development and supports internal clients and business partners to ensure marketing strategies deliver results based on business objectives. The Integrated Marketing Director, Strategy helps to develop and implement the strategy and execution for integrated marketing campaigns to achieve successful business outcomes. This role involves collaborating with marketing strategy leads, channel leads, planning partners, and project management to develop and manage fully integrated marketing campaigns across digital, content marketing, web, video production, and social channels. The position manages others and requires a hybrid work arrangement in Hartford, CT.

Key Responsibilities

  • Responsible for developing creative briefs grounded in insights and providing thought starters to creative teams.
  • Sharing creative briefs with key channel partners to develop integrated marketing campaigns that meet business needs.
  • Collaborating with all marketing and channel leads to establish approach, deliverables, and timing for campaigns.
  • Providing clear, strategic marketing recommendations to meet business objectives.
  • Leading the execution and oversight of designated campaigns with cross-functional teams, working closely with planning managers and project management.
  • Communicating effectively with channel partners, planning managers, and project management throughout campaign development and execution.
  • Using written and verbal communication to inform, brief, persuade, and summarize for internal, external, and client audiences.
  • Ensuring compliance with brand standards and guidelines.
  • Providing feedback on creative work, inspiring creative talent, and grounding outcomes in approved strategies.
  • Contributing ideas based on understanding of business objectives and providing strategic input into content development.
  • Managing budgets and timelines to ensure realistic and successful campaign delivery.
  • Advising partners on priorities and trade-offs based on budget and logistical limitations, and recommending additional or alternative resources.
  • Staying knowledgeable about advertising and media platform trends.
  • Building and maintaining strong internal team and client relationships, motivating teams, and demonstrating leadership.

Requirements

  • 6+ years of experience in advertising, marketing, or related field.
  • Strong account management skills and working knowledge of project management.
  • Deep understanding of digital marketing and digital advertising platforms, including web, video production, paid media, and social media.
  • Strong computer skills; expert knowledge of Excel and PowerPoint.
  • Proven track record working with and managing multiple clients and internal teams on marketing campaigns and creative development.
  • Ability to work successfully in a matrix organization.
  • Proven ability to build and lead strong internal team/client relationships and motivate teams.
  • Excellent organizational skills with strong attention to detail.
  • Ability to prioritize and multi-task assignments.
  • Strong analytic skills and decision-making ability.
  • Strong oral, written, and presentation skills.
  • Leadership or team lead experience of at least 1 year.
  • Bachelor's degree required.

Nice to Have

  • Experience with advertising and media platforms and trends.
  • Experience working in a senior or leadership role in marketing.

Qualifications

  • Bachelor's degree

Benefits & Perks

  • Health insurance
  • 401(k)

Working at Corporate Systems Associates

The role emphasizes collaboration, strategic thinking, leadership, and a proactive attitude, with a focus on delivering results through integrated marketing campaigns and fostering strong internal and external relationships.

Apply Now

Job Details

Posted AtAug 15, 2025
Job CategoryMarketing
Salary125k-146k
Job TypeContract
Work ModeHybrid
ExperienceDirector

Job Skills

AI Insights

Key skills identified from this job posting

Sign upto access all insights for this job

About Corporate Systems Associates

Website

csahartford.com

Location

Hartford, CT

Industry

Custom Computer Programming Services

Get job alerts

Set up personalized alerts for your job search and get tailored job digests for close matches