SVP of Marketing (Connected Workforce)

Redzone

Miami, FL

Full Time

Executive

250k-300k

1 day ago

Job Description

About the Role

The SVP of Marketing (Connected Workforce) at Redzone is a strategic leadership role responsible for architecting and scaling the company's entire marketing function. The role involves shaping market presence, translating innovative value into measurable business outcomes, and leading brand and demand strategies to support hyper-growth within the manufacturing and industrial sectors. Redzone is a company focused on empowering frontline manufacturing workers through technology and coaching, with a mission to improve productivity and communication across factories worldwide.

Key Responsibilities

Design, build, and optimize a data-driven demand engine to fuel the pipeline across all stages of the buyer's journey.
Scale demand generation efforts by exploring new channels, expanding the marketing team, and leveraging digital marketing and lead generation technologies.
Enhance Redzone's brand voice by increasing thought leadership, media presence, analyst relations, and leveraging customer stories.
Partner closely with the sales organization to define shared KPIs that drive pipeline, revenue, and customer lifetime value.
Develop comprehensive customer lifecycle programs to improve engagement, drive adoption, and cultivate advocates.
Optimize the marketing tech stack to create scalable, repeatable processes and maximize team efficiency.
Lead, mentor, and grow a high-performing marketing team fostering a culture of accountability and innovation.
Refine market positioning to clearly articulate Redzone's value proposition and disruptive innovation.

Requirements

Proven track record of transforming companies, accelerating growth, and navigating complex market shifts.
Ability to transition between high-level strategy and hands-on execution within CRM and marketing platforms.
Deep understanding of brand building integrated with demand generation to create market pull.
Strong collaboration skills across cross-functional teams, understanding the full customer lifecycle.
Experience or familiarity with manufacturing or industrial tech sectors is a plus.
Passion for data, measurable outcomes, and continuous improvement.

Nice to Have

Experience in the manufacturing or industrial technology sectors.
Innate understanding of the target buyer's mindset in manufacturing or industrial markets.

Qualifications

Experience in growth leadership, transforming companies, and navigating market shifts.
Ability to operate both strategically and tactically within marketing platforms.
Expertise in brand-to-demand integration and demand generation.
Strong cross-functional collaboration skills.
Industry experience in manufacturing or industrial tech is a bonus.

Benefits & Perks

Competitive base pay range of $250,000 - $300,000 annually, with eligibility for a corporate annual bonus.
Comprehensive U.S. benefits including medical, dental, and vision coverage.
401(k) plan with company match.
Short-term and long-term disability coverage, life insurance, paid time off, parental leave, and well-being programs.
Opportunity to join a growing business focused on key segments and expansion.

Working at Redzone

Redzone fosters a collaborative culture of smart, hard-working people who support one another. The company values idea-sharing over hierarchy, promotes growth and opportunity, and emphasizes accountability, innovation, and impact in its work environment.

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