Senior Director Marketing - Americas

About the Role

Key Responsibilities

• Collaborates with the Vertiv Americas President, Americas Sales and Services Leadership, and the Vice President of Strategy and Portfolio Growth - Americas to develop marketing plans supporting regional growth initiatives.
• Develops strategic marketing to establish the Americas as a thought leader in critical infrastructure solutions.
• Leads efforts to accelerate sales enablement programs for the broader Americas Salesforce while collaborating with Vertiv Business Units.
• Defines and implements critical marketing programs in the Americas and leads teams at public events.
• Partners with Vertiv's Global Marketing Centers of Excellence to ensure alignment, measurement, and analysis of marketing initiatives, with a strong review cadence.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Prepares, leads, and executes advertising campaigns based on market research.
• Identifies new market segments that will benefit from Vertiv solutions, driven by understanding of the portfolio and market trends.
• Leads high-performing marketing teams in a fast-paced, high-growth environment.
• Forecasts, drafts, implements, and oversees the Americas Marketing budget.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field required; Master's degree preferred.
• At least 10+ years of experience in marketing and long-range planning.
• Experience in developing marketing strategies and leading teams in a high-growth environment.
• Ability to analyze market data and identify effective marketing approaches.
• Strong collaboration and stakeholder management skills.
• Experience managing marketing budgets.

Nice to Have

• Master's degree in Business Administration, Marketing, or related field.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Master's degree preferred.
• 10+ years of experience in marketing and long-range planning.