Director of Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive marketing strategy focused on increasing brand awareness, customer acquisition, and retention for Kitchen Armor.
• Drive brand visibility through targeted campaigns that leverage both digital and traditional media, focusing on the hospitality industry.
• Create data-driven customer acquisition strategies through paid search, social media, and partnerships, while developing retention programs that foster loyalty and repeat business.
• Collaborate with the product team to ensure strong product positioning and messaging that highlights Kitchen Armor's solutions for optimizing restaurant kitchen operations and efficiency.
• Spearhead Kitchen Armor's digital marketing strategy across all online channels, overseeing SEO, SEM, paid media campaigns, email marketing, and social media strategies.
• Leverage analytics and performance metrics to refine campaigns, optimize ROI, and identify opportunities for growth across digital platforms.
• Develop innovative strategies for customer engagement through personalized content, retargeting, and conversion optimization.
• Build and scale the marketing team to support company growth, including recruitment, training, and development of marketing professionals.
• Conduct in-depth market research to stay ahead of industry trends, competitor activities, and shifts in consumer behavior.
• Analyze market data, customer feedback, and emerging technologies to identify new opportunities for Kitchen Armor's products and services.
• Work closely with the product development team to align marketing strategies with product launches, campaigns, and innovations.
• Track, analyze, and report on the performance of marketing campaigns using key metrics such as ROI, customer acquisition cost, lifetime value, and conversion rates.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).
• 5-8 years of experience in marketing, with a focus on e-commerce and brand management.
• Experience in the hospitality or retail industry is highly desirable.
• Proven track record of driving successful marketing strategies across digital channels.
• Strong understanding of SEO/SEM, social media, paid search advertising, email marketing, and analytics tools.
• Exceptional leadership skills with experience managing and developing teams.
• Strong communication skills with the ability to collaborate effectively with cross-functional teams.
• Data-driven and results-oriented, with a passion for optimizing marketing efforts and driving growth.
• Experience with e-commerce platforms and technologies.
• Highly creative with a keen eye for design, messaging, and trends.

Nice to Have

• Experience in the hospitality or retail industry.
• MBA or advanced degree in related fields.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).
• 5-8 years of experience in marketing, with a focus on e-commerce and brand management.

Benefits & Perks

• Competitive salary and benefits package, including health insurance, paid time off, and 401K.
• A supportive work environment that encourages professional growth and work-life balance.
• Opportunity to work with a passionate team dedicated to reshaping the hospitality industry.
• Culture of personal and professional growth, ownership, innovation, and excellence.