Associate Director, Account Engagement Marketing

About the Role

Key Responsibilities

• Develop and implement a comprehensive engagement plan tailored for HCPs, focused on personal, face-to-face interactions.
• Ensure engagement planning touchpoints support HCP marketing goals, according to the brand plan / brand strategy set by the Head of Marketing.
• Lead the design and development of HCP-focused content, ensuring relevance and clarity for rare disease field interactions.
• Gather and analyze insights from field-based marketing campaigns, using data to optimize content and strategies for continuous improvement.
• Manage agency collaboration and budget management towards brand goals.
• Identify and implement best practices for field engagement based on campaign performance and HCP feedback.
• Serve as the primary liaison to field teams, providing them with support, strategic alignment, and timely updates.
• Develop and refine messaging frameworks and communication strategies that resonate with HCPs and align with brand and engagement goals.
• Liaise with Field Training, Product Strategy, and Sales Leadership teams to ensure training aligns with brand strategy and supports field launch excellence.
• Lead the engagement plan roll-out to field teams, partnering with sales leadership to enable and empower sales teams.
• Partner with Field Training to develop training modules that communicate product value propositions.
• Collaborate cross-functionally with leadership across Sales, Medical, Marketing, Regulatory, Legal, and Compliance to develop HCP marketing tactics.
• Establish and measure KPIs for HCP marketing execution and sales adoption.
• Gather field feedback to enhance sales effectiveness and marketing efforts.
• Stay current on industry trends and competitive landscape.

Requirements

• 5-7 years of experience in the pharmaceutical industry.
• Successful track record of strategic decision making, innovation, and problem-solving.
• Excellent project management and cross-functional leadership skills.
• Demonstrated expertise in patient experience.
• Bachelor's degree in marketing, business, technology, life sciences or related area.
• MBA strongly preferred.
• Ability to travel 25% within the US.

Nice to Have

• MBA degree.

Qualifications

• Bachelor's degree in marketing, business, technology, life sciences or related area.
• MBA (strongly preferred).

Benefits & Perks

• Supportive, future-focused team environment.
• Opportunities for career growth and development, including promotions and lateral moves.
• Comprehensive rewards package recognizing contributions.
• Health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs.
• At least 14 weeks' gender-neutral parental leave.