Associate Director, Brand Positioning and Marketing

WebMD

Newark, NJ

Full Time

Director

110k-120k

4 days ago

Job Description

About the Role

WebMD Ignite, a division of WebMD and Internet Brands, is the growth partner for healthcare organizations. We guide people to better health at all stages of their journey, from discovery to recovery. Our combination of leading brands in the industry—including WebMD, Medscape, Krames, PulsePoint, Vitals, The Wellness Network, Mercury Healthcare, and Healthwise—offers comprehensive solutions that engage individuals with timely, relevant messaging that optimizes experiences and outcomes, driving loyalty and lifetime value for our clients. The Associate Director, Brand Positioning & Marketing will be responsible for developing and executing comprehensive media relations strategies, driving thought leadership programs, managing industry award submissions, and overseeing corporate communications efforts.

Key Responsibilities

Develop and execute media outreach strategies to enhance brand visibility.
Cultivate and maintain relationships with key journalists, industry analysts, and media outlets.
Develop and implement thought leadership initiatives, including bylined articles, speaking engagements, whitepapers, and executive visibility programs.
Identify, evaluate, and manage submissions for relevant industry awards to showcase company achievements and innovations.
Develop and implement internal and external corporate communications strategies that align with business objectives and enhance brand reputation.
Work closely with HR and leadership to craft internal messaging, company announcements, and engagement initiatives.
Collaborate with internal stakeholders to craft compelling messaging, press releases, blog posts, and op-eds that align with business objectives.
Track media coverage, analyze PR performance, and provide insights to optimize future strategies.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
8+ years of experience in corporate communications, media relations, or public relations, preferably in healthcare.
Strong relationships with media contacts and a proven track record of securing press coverage.
Excellent written and verbal communication skills with the ability to craft compelling narratives.
Experience in thought leadership positioning, executive communications, and industry recognition programs.
Strong project management skills with the ability to multitask and meet deadlines.
Ability to work collaboratively across teams and influence senior executives.
Knowledge of media monitoring and PR analytics tools.

Nice to Have

Experience working in healthcare industry communications.
Familiarity with media monitoring and PR analytics tools.

Qualifications

Educational background in Marketing, Communications, Public Relations, or related fields.

Benefits & Perks

Health Insurance (medical, dental, and vision coverage)
Paid Time Off (including vacation, sick leave, and flexible holiday days)
401(k) Retirement Plan with employer matching
Life and Disability Insurance
Employee Assistance Program (EAP)
Commuter and/or Transit Benefits (if applicable)
Discretionary company bonus based on business results

Working at WebMD

We value strategic communication, storytelling, media engagement, thought leadership, and corporate reputation management. Our team collaborates across functions to drive brand visibility and industry recognition, fostering a proactive and innovative work environment.

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