Brand and Channel Manager - Marketing

About the Role

Key Responsibilities

• Leads channel management, ensuring brand identity and positioning aligns with company mission, vision, values and perception of all audiences.
• Ensures channel plans consistently align with brand standards across all channels and touchpoints.
• Assists with the execution of marketing funded sponsorships, in-branch branding and customer events.
• Collaborates with team members to understand goals and build strong channel plans that support the business goals of each business line.
• Ensures marketing programs meet client expectations, supports a positive client experience, and meets the business objectives of the company.
• Achieves targeted results and ensures timely and effective execution of marketing tactics and programs.
• Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs, adjusting activities as necessary for continuous improvement.
• Manages vendor relationships and monitors marketing programs to ensure high quality and that costs are within budget.
• Ensures all advertising and other marketing materials meet regulatory compliance.
• Carries out supervisory responsibilities including interviewing, hiring, training employees, planning, assigning, and directing work, appraising performance, rewarding and disciplining employees, addressing complaints, and resolving problems.

Requirements

• Minimum five years' related experience.
• Bachelor's Degree in Marketing or related field.
• Strong knowledge of banking products and services.
• Demonstrated ability to coordinate a high level of planning and scheduling activity under various conditions and constraints.
• Responsible for knowing and ensuring compliance with applicable laws, regulations and guidelines including Bank Secrecy Act, anti-money-laundering rules, Fair Lending, Community Reinvestment Act, Gramm-Leach-Bliley Act, and others.
• Willingness to provide a level of service that differentiates the bank from competitors.
• Clear, concise, effective written and oral communication skills.
• Proficient in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook.

Nice to Have

• Supervisory experience.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Minimum five years' related experience.

Benefits & Perks

• Wage range of $75,000-$80,000 annually.
• 22 days of PTO (Paid Time Off).
• 5 days of Short Term Disability (STD).
• 11 paid holidays and 1 float holiday.
• Comprehensive benefits including medical, dental, and vision insurance.
• Health Care Flexible Spending and Dependent Care Flexible Spending accounts.
• Transportation Fringe Benefit Plan.
• Group Life and Long Term Disability insurance.
• Optional Life, Cancer, Term & Universal Life, Accident, Short-Term Disability, and Critical Illness policies.
• Access to voluntary benefit products.
• 401(k) plan with employee match.