Associate Director, Brand Strategy (Health)

About the Role

Key Responsibilities

• Define research objectives and select appropriate methodologies, ensuring clear summaries of insights and implications.
• Mentor junior strategists in analysis, framework development, and crafting insights and recommendations.
• Oversee the development of customer journeys, identifying marketing opportunities and addressing pain points.
• Develop insightful positioning statements based on brand understanding, audience analysis, and competitive differentiation.
• Collaborate with Medical to ensure accurate reflection of benefits and RTs.
• Guide junior strategists in brief development and outline requirements for background documents.
• Review and approve minor assets, provide feedback in creative reviews, and ensure alignment with the brief.
• Develop workshop proposals, manage logistics, and create materials.
• Collaborate with senior strategists on research needs, customer insights, and pitch deck development.

Requirements

• 3-5 years of experience in market research and strategic planning, with a focus on the healthcare industry.
• Demonstrated experience in leading research initiatives and managing multiple projects simultaneously.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information and develop actionable insights.
• Proven ability to mentor and guide junior strategists, providing constructive feedback and support for professional growth.
• Excellent communication and presentation skills, with the ability to effectively convey strategic recommendations to clients and internal teams.
• A deep understanding of customer journey mapping and its application in developing effective marketing strategies.
• Experience in developing insightful positioning statements and creative briefs.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams, including creative and medical.

Nice to Have

• Experience working within healthcare or medical industries.
• Familiarity with customer insights and research tools.
• Ability to develop workshop proposals and manage logistics.

Qualifications

• Educational background is not explicitly specified, but relevant experience in market research and strategic planning is required.

Benefits & Perks

• Full spectrum of group health coverage options (medical, dental, vision).
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution).
• Variety of paid time off offerings supporting life balance and wellness.
• Culture of growth-minded opportunities, including training and real-time feedback.
• Hybrid work approach with teams in the office an average of four days a week.