Associate Director, Channel Marketing

About the Role

Key Responsibilities

• Leading strategic marketing efforts for the PE and Boards channels, ensuring alignment with firmwide priorities.
• Translating those priorities into marketing plans and calendars that align with firm-wide objectives while addressing channel needs.
• Collaborating with cross-functional teams across industries, service lines, account teams, and national leadership to drive channel visibility and impact.
• Working in partnership with campaign strategists to customize and activate channel-specific content and thought leadership.
• Planning and overseeing the execution of 1st and 3rd party events and sponsorships that enhance brand presence and generate qualified leads.
• Partnering with cross-functional teams including Events & Sponsorships, Field Marketing, and Sales Enablement to ensure integrated, consistent client experiences.
• Supporting the new Head of Private Equity with marketing strategy and execution aligned to growth goals.
• Maintaining quality marketing data to measure and report on marketing performance metrics that demonstrate impact and inform future strategy.
• Maintaining a pulse on industry trends, competitor activities, and market dynamics to identify strategic opportunities and inform marketing strategies.
• Managing channel-specific marketing budgets and timelines to ensure efficient resource allocation and timely delivery.
• Coordinating with onshore/offshore team members to ensure seamless execution and consistent messaging across all marketing initiatives.
• Identifying opportunities to repurpose or scale best practice marketing approaches.
• Serving as a liaison and providing marketing consultation to our Alliance channel.
• Providing oversight and coaching to the Channel Marketing Manager.
• Building a scalable marketing model that can expand to support additional channels as business needs evolve.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
• 10-15 years of proven experience in strategic marketing leadership, preferably in professional services or B2B environments.
• Experience in channel marketing, and deep understanding of the Private Equity channel required.
• Thorough understanding of various marketing channels and their relevance to achieving strategic business goals.
• Exceptional communication and stakeholder management skills, with the ability to influence senior leaders.
• Strong written and verbal communication skills with ability to create compelling content and presentations.
• Experience working in complex, matrixed organizations with cross-functional collaboration.
• Excellent project management, critical thinking, and organizational skills with strong attention to detail.
• Highly collaborative and able to work within and through teams to achieve stated goals.
• Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders.
• Innovative and creative approach to developing work products and solving complex problems.
• Commitment to actively learning and adopting best practices from across the team.
• Proven client service skills and ability to effectively interface with stakeholders at all levels.
• Metrics-driven mindset with a strategic and creative approach to problem-solving.
• Ability to thrive in a high-touch, fast-paced environment requiring real-time responsiveness and contextual judgment.
• Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint.
• Ability to quickly learn and adapt to new programs and technologies.
• Experience with marketing automation platforms, CRM systems, and digital marketing tools.

Nice to Have

• MBA degree.
• Experience in professional services or B2B environments.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• MBA preferred.
• 10-15 years of experience in strategic marketing leadership.

Benefits & Perks

• Support for flexible work arrangements including in-person attendance at least two days per week.
• Personalized and comprehensive benefits supporting work-life balance and inclusion.
• Medical, dental, and vision insurance programs.
• Employee assistance programs.
• Paid sick leave (minimum 72 hours).
• Paid holidays during internship periods.
• Eligibility for 401(k) savings plan and retirement plans for seasonal employees.
• Discretionary annual bonus based on performance (not available for interns and seasonal employees).