Associate Director, Channel Marketing

About the Role

Key Responsibilities

• Leading strategic marketing efforts for the PE and Boards channels, ensuring alignment with firmwide priorities.
• Translating priorities into marketing plans and calendars that align with firm-wide objectives and channel needs.
• Collaborating with cross-functional teams across industries, service lines, account teams, and national leadership to drive channel visibility and impact.
• Working with campaign strategists to customize and activate channel-specific content and thought leadership.
• Planning and overseeing the execution of 1st and 3rd party events and sponsorships to enhance brand presence and generate qualified leads.
• Partnering with teams including Events & Sponsorships, Field Marketing, and Sales Enablement to ensure integrated client experiences.
• Supporting the new Head of Private Equity with marketing strategy and execution aligned to growth goals.
• Maintaining quality marketing data to measure and report on performance metrics that demonstrate impact and inform future strategies.
• Monitoring industry trends, competitor activities, and market dynamics to identify strategic opportunities.
• Managing channel-specific marketing budgets and timelines for resource allocation and timely delivery.
• Coordinating with onshore/offshore team members to ensure seamless execution and messaging consistency.
• Identifying opportunities to scale or repurpose best practice marketing approaches.
• Serving as a liaison and providing marketing consultation to the Alliance channel.
• Providing oversight and coaching to the Channel Marketing Manager.
• Building a scalable marketing model to support additional channels as business needs evolve.

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred.
• 10-15 years of proven experience in strategic marketing leadership, preferably in professional services or B2B environments.
• Experience in channel marketing, with a deep understanding of the Private Equity channel.
• Thorough understanding of various marketing channels and their relevance to achieving strategic business goals.
• Exceptional communication and stakeholder management skills, with the ability to influence senior leaders.
• Strong written and verbal communication skills for creating compelling content and presentations.
• Experience working in complex, matrixed organizations with cross-functional collaboration.
• Excellent project management, critical thinking, and organizational skills with strong attention to detail.
• Highly collaborative with the ability to work within and through teams to achieve goals.
• Demonstrated ability to be a trusted advisor, sought out for advice by leadership and stakeholders.
• Innovative and creative approach to developing work products and solving complex problems.
• Commitment to actively learning and adopting best practices.
• Proven client service skills and ability to interface effectively with stakeholders at all levels.
• Metrics-driven mindset with strategic and creative problem-solving skills.
• Ability to thrive in a fast-paced, high-touch environment requiring real-time responsiveness.
• Advanced skills with Microsoft Outlook, Word, Excel, and PowerPoint.
• Ability to quickly learn and adapt to new programs and technologies.
• Experience with marketing automation platforms, CRM systems, and digital marketing tools.

Nice to Have

• MBA degree.
• Experience in professional services or B2B environments.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• MBA preferred.
• 10-15 years of experience in strategic marketing leadership.

Benefits & Perks

• Personalized and comprehensive benefits supporting work-life balance and inclusion.
• Eligibility for medical, dental, and vision insurance programs.
• Participation in the firm's employee assistance program.
• Paid sick leave (minimum of 72 hours) and paid holidays.
• Potential eligibility for a discretionary annual bonus based on performance.
• Support for flexible work arrangements, including hybrid work model with in-person attendance at least two days per week.