Associate Director, Consumer Marketing

About the Role

Key Responsibilities

• Plan and develop patient/consumer content, working cross-functionally to ensure integrated and timely execution of patient engagement strategies.
• Ensure DTP/DTC strategies, creative messaging, and tactics align with key insights, brand strategy, patient journey, and HCP strategy across various channels.
• Align and orchestrate omnichannel touchpoints across the patient journey, including brand messaging, creative strategy, business rules/requirements, and KPIs for maximum impact in collaboration with cross-functional and agency partners.
• Drive digital and social media marketing strategy, execute tactics, and build measurement and optimization plans to ensure integration within the consumer/patient omnichannel ecosystem.
• Support adherence and persistence initiatives, including patient support programs, mobile tools, and educational resources.
• Support PR initiatives, including strategic partnerships and earned media execution.
• Gain approval for marketing materials through internal review processes to ensure compliance with regulatory and legal requirements.
• Collaborate with market research and analytics teams to generate patient insights, evaluate program effectiveness, and optimize messaging and channel mix.

Requirements

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• Minimum 6-12 years of relevant experience in biotech or pharmaceutical industry, with experience in digital and social media planning and execution in regulated industries.
• Experience with planning, piloting, and scaling new digital marketing initiatives.
• Skilled in insights-driven CRM and customer experience (CX) best practices to optimize omnichannel campaign performance.
• Experience working with agencies in developing, implementing, and executing marketing plans and campaigns across multiple channels.
• Strong understanding of product positioning, brand planning, strategic communications, product launches, and payer reimbursement landscape.
• Excellent communication, collaboration, and project management skills.
• Ability to work independently and collaboratively, prioritize tasks, and manage multiple priorities in a fast-paced environment.
• Willingness to travel domestically at least 20% of the time.

Nice to Have

• Urology and/or Women's Health experience.
• Experience in regulated industries with a successful track record of digital and social media marketing.

Qualifications

• Bachelor's degree in business, marketing, or related field; MBA preferred.
• 6-12 years of relevant industry experience.

Benefits & Perks

• Base salary range of $159,200 to $199,000 with potential merit-based increases.
• Eligibility for short incentive plan and 401(k).
• Medical, dental, vision, life, and disability insurances.
• Flexible paid time off, 11 paid holidays, additional time off during the last week of December, and 80 hours of paid sick time annually.