Senior Marketing Manager, Digital Media & Automotive Marketing

Hearst Communications

New York, NY

Full Time

Senior

1 day ago

Job Description

About the Role

As the leading automotive media organization in the world, Hearst Autos connects car buyers, owners, and enthusiasts to the information they need, the experiences they crave and the stories they love - while connecting automotive marketers to this audience of unrivaled breadth and diversity. As a division of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company.

Key Responsibilities

Understand automotive advertising, marketing, experiential marketing, and what makes clients say: "Yes! I will invest in that idea!"
Create cross-platform programs that include print, native, video, social, and experiential media.
Exceed client expectations with a strong understanding of their business needs.
Navigate the inner workings of ad and experiential agencies to deliver thoughtful proposals.
Develop strategies and execute custom events and experiences.
Engage in creative thinking and proposal writing.

Requirements

Must be a digital native with experience in creating cross-platform marketing programs.
Solid history of exceeding client expectations.
Strong understanding of automotive advertising and marketing.
Ability to develop strategies and execute custom events and experiences.
Experience in proposal writing and creative thinking.

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