Partner Marketing Manager

Rockwell Automation

Boston, MA

Full Time

Senior

1 day ago

Job Description

About the Role

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

Key Responsibilities

Define Marketing strategy and annual plans for SI/EPCs.
Drive engagements with the Partner team to recruit and activate SI/EPC partners.
In collaboration with global content and activation teams implement via partners awareness and demand journeys that drive engagement at each stage of the buyer's journey.
Adopt, and modify if necessary, horizontal and vertical omnichannel demand generation programs for SI/EPC (1:few and scale).
Work with partners to leverage funding and programs that accelerate pipeline generation and revenue growth, focusing on key metrics such as Marketing Influenced Opportunities (MIO), Sales qualified leads (SQL), content usage, engagements, and campaign activation.
Track and share results with sales regularly and use data-driven insights to implement performance improvements.
Integrate product marketing launches into the partner marketing plans as appropriate.
Perform portfolio penetration analysis to identify up-sale and cross-sale opportunities and implement campaigns to increase wallet share with partners.
Create programs that help scale marketing execution via partners.
Drive engagements with higher executive level CXO and VPs to increase relevance and demand.

Requirements

Bachelor's Degree
Legal authorization to work in the U.S. (no sponsorship for visas).

Nice to Have

8+ years of enterprise B2B marketing experience in high-tech/industrial software, hardware and services environments.
A minimum of 5 years of Partner Marketing experience.
Experience creating marketing partner strategies leveraging modern marketing principles including account based marketing (ABM), marketing automation/nurture programs, intent-based programmatic marketing, and integration of online and offline tactics (events).
Demonstrated experience working with sales leaders to drive pipeline and revenue.
Success in marketing roles that are field customer and partner facing.
Business partnering capability to align with sales organizations.
Bachelor's degree in marketing, business, or relevant field of study.

Benefits & Perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule

Working at Rockwell Automation

At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace. We encourage candidates whose experience doesn't align perfectly with every qualification to apply, as they may be the right fit for this or other roles.

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