Associate Director, Consumer Marketing - Body Contouring

About the Role

Key Responsibilities

• Lead in the development of annual brand planning, including business objectives, strategies, and translation of strategies to marketing programs and campaigns for CoolSculpting® and CoolTone®.
• Lead the consumer strategy, budget planning, and execution for expanded market in medical weight loss patient population and consumer activation.
• Collaborate with internal creative teams and external agencies to develop creative content for all channels.
• Lead in the strategic development of the media mix and execute the media plan alongside internal Media COE and external media partners, continuously analyzing data to inform media optimization.
• Manage the implementation of marketing programs from concept to execution, ensuring collaboration among internal and external partners.
• Develop campaign briefs that identify key consumers, program objectives, KPIs, and measurement plans.
• Manage external partners, including creative and media agencies, to ensure timely and within-budget execution.
• Lead social media strategy and content development, recommending improvements to campaigns for broader consumer consideration and conversion.
• Support sales teams with consumer marketing training and strategy execution.
• Lead partnership initiatives to increase brand awareness and improve brand sentiment.
• Coordinate with Regulatory, Legal, Medical, and Compliance teams to ensure creative compliance.
• Participate in market research and integrate insights into tactical execution.
• Oversee the management and maintenance of brand websites, ensuring timely updates and performance analysis.
• Develop and manage the consumer media budget.

Requirements

• Bachelor's degree in a related field; MBA or related Master's Degree preferred.
• 10+ years of consumer marketing/brand management experience executing 360-degree brand campaigns.
• Experience in aesthetics, beauty, wellness, or CPG marketing preferred.
• Agency management experience preferred.
• Supervisory experience.
• Ability to see the big picture while obsessing over small details.
• Exceptional leadership skills and marketing savvy.
• Strong creative, conceptual, and strategic thinking skills.
• Ability to translate business and brand strategy into marketing programs.
• Strong communication, interpersonal, and problem resolution skills.
• Solid budget management experience.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Ability to manage and direct internal creative teams and external agencies.

Nice to Have

• Experience in aesthetics, beauty, wellness, or CPG marketing.
• Agency management experience.

Qualifications

• Bachelor's degree in a related field required.
• MBA or related Master's Degree preferred.

Benefits & Perks

• Paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.