Associate Director, Consumer Marketing, Gyn-Onc

About the Role

Key Responsibilities

• Develop and execute patient, care partner, and allied health professional marketing strategies and campaigns aligned with brand goals and patient needs.
• Partner effectively across Gyn-Onc Brand and Digital Strategy teams to implement consumer campaign and messaging across the brand ecosystem.
• Act as primary liaison to Patient Advocacy and Patient Support Services teams, ensuring aligned approach across all patient and care partner outreach.
• Lead Congress strategy for Allied Health Professional meetings, as well as advocacy month planning.
• Establish and foster collaborative relationships with external agency partners and internal cross-functional stakeholders at Genmab.
• Collaborate with Legal, Medical, and Regulatory (MLR) teams to navigate review processes and ensure compliance.
• Translate clinical and scientific data into engaging, accessible educational content across multiple channels (digital, social, print, events).
• Translate primary & secondary data into insight-driven decision making and actionable strategies.
• Collaborate with Genmab field leadership, CNE Lead, and Commercial Learning to support strategic execution and optimization of consumer-facing materials.
• Manage project timelines, budgets, and all key deliverables aligned to brand goals.
• Stay informed of industry trends, competitor activities, and patient behavior to inform strategy.

Requirements

• Bachelor's degree required; advanced degree (MBA, MPH, or related) preferred.
• 10+ years of marketing experience, with at least 3 years focused on consumer or patient marketing in biotech, pharma, or healthcare.
• Proven ability to develop integrated marketing campaigns and patient engagement initiatives.
• Recent launch experience required, preferably in Gyn-Onc or novel solid tumor assets.
• Accelerated approval (Subpart E or H) experience highly preferred.
• Deep understanding of FDA regulations for direct-to-consumer healthcare communications.
• Ability to travel domestically up to 25%.
• Strong communication and presentation skills.
• Resourceful, decisive, and proactive in managing multiple priorities.
• Experience working in a highly complex, dynamic environment of an emerging organization is strongly preferred.

Nice to Have

• Experience in a startup, emerging pharma, or new team environment.
• Ability to thrive in ambiguity with an entrepreneurial mindset.
• Strong project management and agency oversight experience.
• Experience working in cross-functional teams, especially in regulated environments.

Qualifications

• Bachelor's degree (required); advanced degree (MBA, MPH, or related) preferred.
• 10+ years of marketing experience, including at least 3 years in consumer or patient marketing.

Benefits & Perks

• Salary range of $170,400 to $255,600, with potential bonuses and incentives.
• Comprehensive health benefits including medical, dental, and vision insurance.
• 401(k) plan with 100% match on the first 6% of contributions.
• Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave.
• Support resources such as backup care, family support programs, financial wellness tools, and emotional well-being support.
• Additional perks including commuter benefits, tuition reimbursement, and a Lifestyle Spending Account.