Associate Director, Dermatology & Rheumatology Regional Marketing

Bristol-Myers Squibb

San Antonio, TX

Full Time

Director

20 days ago

Job Description

About the Role

The Associate Director, Regional Marketing, is a field-based position focused on engaging with key opinion leaders (KOLs) in dermatology and rheumatology to gain insights into regional opportunities. The role acts as a bridge between regional markets and headquarters, supporting speaker development, disease state education, promotional and patient programs. The position involves collaboration with various field-based and home office teams, including Marketing, Sales, Market Access, and Medical Affairs, and requires residence within the designated territory of South TX, LA, MS. The role is part of Bristol Myers Squibb's US Dermatology & Rheumatology Marketing Team and emphasizes meaningful engagement, strategic insight generation, and compliant execution of programs.

Key Responsibilities

Engage with KOLs in targeted accounts to gather insights and support disease state or product discussions when appropriate.
Champion the brand, disease state, and commercial strategy through meaningful engagement with healthcare professionals.
Support conversations focused on key topics related to disease state or product, as appropriate.
Execute physician engagement activities in the field and at key congresses.
Work with cross-functional teams to provide customer insights and input on strategy, tactics, messaging, and program execution.
Develop physician speakers for high-quality speaker programs on disease state and product, and provide refresher and follow-up training on approved materials.
Ensure compliant and appropriate execution of speaker programs and monitor speaker performance at live and virtual events.
Engage with assigned KOLs for feedback and support advisory boards and consultant identification.
Assist in developing account plans for Sales and provide field-based training support when needed.
Collaborate with other teams to provide insights and support in strategy, tactics, and messaging.

Requirements

Minimum 5 years of experience in product marketing, field sales, or medical affairs.
Minimum 5 years of experience in Dermatology or Rheumatology.
Experience with thought leader engagement, advisory boards, and speaker bureaus is strongly preferred.
Proven ability to manage large geographical territories.
Ability to build productive stakeholder relationships and meet their needs.
Strong business acumen and understanding of market dynamics and corporate goals.
Clinical knowledge and aptitude in complex/competitive disease states.
Effective verbal and written communication skills and organizational abilities.
Self-driven with strong organizational and planning skills.
Highly collaborative with the ability to manage multiple projects simultaneously.
Willingness to travel regularly by air or car and work evenings and weekends as required.

Nice to Have

Experience with marketing, sales management, and/or extensive product launches.
Experience with thought leader engagement, advisory boards, and speaker bureaus.

Qualifications

Educational background is not explicitly specified, but relevant experience is emphasized.

Benefits & Perks

Competitive benefits, services, and programs supporting work-life balance.
Opportunities for growth and development within a supportive culture.
Work environment that promotes innovation, inclusion, and integrity.

Working at Bristol-Myers Squibb

Bristol Myers Squibb fosters a culture of passion, innovation, urgency, accountability, inclusion, and integrity. Employees are empowered to apply their talents and perspectives in a supportive environment that promotes global participation in clinical trials and meaningful work that transforms patients' lives.

Apply Now