Associate Director, DTP Marketing - HIV Treatment

About the Role

Key Responsibilities

• Assists in the development of US HIV Direct-to-Patient strategy for BIKTARVY and Gilead HIV portfolio.
• Develops and executes DTP focused tactical initiatives including websites, social media, digital/print media, SEO/SEM, field marketing materials, and optimizes execution and success of the brand.
• Defines campaign objectives, KPIs, and performance metrics and collaborates with cross-functional teams to develop data collection and reporting frameworks.
• Leads market research and leverages multiple data sources to uncover emerging needs, opportunities, and innovative approaches to engage audience segments.
• Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes.
• Actively manages media budget targets for assigned programs.
• Gains approval for marketing materials through internal review processes including management reviews and secures final production.
• Works cross-functionally with Sales, Legal, Regulatory, Medical, Market Research, Sales Analytics, Managed Markets, and other internal stakeholders to identify synergies, solve key business problems, and apply optimizations.
• Leads or serves as a key project team member on cross-functional projects with high visibility to senior management.
• Conducts qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns.

Requirements

• High School Degree and Fourteen Years' Experience.
• OR Associate's degree and Twelve Years' Experience.
• OR Bachelor's Degree and Ten Years' Experience.
• OR Masters' Degree and Eight Years' Experience.
• OR PhD and Two Years' Experience.

Nice to Have

• 8+ years of pharmaceutical/biotech industry experience.
• A minimum of 4-6 years in product marketing or advertising focused on consumers or patients.
• Bachelor's degree in marketing or related fields.
• Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment, and performance management.
• Ability to analyze customer insights; understand market dynamics and connect tactics with customer engagement objectives.
• Excellent people skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams.
• Excellent communication skills, both oral and written.
• Willingness to travel up to 20%, attend conferences, market research, and meetings with key stakeholders.

Qualifications

• Bachelor's degree in marketing or related fields.

Benefits & Perks

• Salary range: $195,670.00 - $253,220.00, with factors including experience, qualifications, and location influencing actual compensation.
• Discretionary annual bonus.
• Discretionary stock-based long-term incentives (eligibility may vary).
• Paid time off.
• Company-sponsored medical, dental, vision, and life insurance plans.
• Additional benefits information available at: https://www.gilead.com/careers/compensation-benefits-and-wellbeing