Associate Director, Established Brands Marketing

Otsuka America

Lincoln, NE

Full Time

Director

165k-246k

3 days ago

Job Description

About the Role

The Associate Director, Established Brands Marketing is responsible for driving marketing strategy and execution for late-lifecycle brands within Otsuka's CNS portfolio. The role focuses on maximizing brand value, optimizing commercial investments, and managing brand evolution, working closely with cross-functional teams to ensure continued product performance and smooth strategy transitions as products approach loss of exclusivity.

Key Responsibilities

Lead marketing for established brands like Nuedexta, ensuring strategic transitions, continued performance, and LOE preparedness.
Develop and execute marketing plans that sustain brand revenue, optimize promotional spend, and drive post-LOE opportunities.
Work closely with market access, finance, commercial operations, and medical teams to ensure seamless execution of brand strategies.
Monitor market dynamics, competitor activity, and reimbursement changes to refine marketing strategies and respond to evolving conditions.
Track key performance indicators (KPIs), adjust marketing tactics based on data insights, and implement cost-effective promotional strategies.
Oversee agency relationships to ensure effective execution of brand initiatives while optimizing resource allocation.
Support the team with relevant early commercialization work and planning within CNS as needed.

Requirements

Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
6+ years of experience in pharmaceutical or biotech marketing, with experience in late-lifecycle brand management or LOE strategy preferred.
Strong understanding of market access, reimbursement, and commercialization strategies.
Proven ability to develop and execute marketing plans for mature brands.
Strong cross-functional collaboration skills, with experience working with sales, market access, and medical teams.
Analytical mindset, with the ability to track performance metrics and optimize investments.
Experience in budget management and vendor oversight.
Ability to work in a matrixed environment and manage multiple priorities.

Nice to Have

Experience in late-lifecycle brand management or LOE strategy.
MBA or advanced degree in related fields.

Qualifications

Bachelor's degree in Business, Marketing, or a related field.

Benefits & Perks

Comprehensive medical, dental, vision, prescription drug coverage.
Company-provided basic life, accidental death & dismemberment, short-term and long-term disability insurance.
Tuition reimbursement, student loan assistance.
Generous 401(k) match, flexible time off, paid holidays, and paid leave programs.

Working at Otsuka America

Otsuka values security and protection of personal information, promotes diversity and equal opportunity employment, and emphasizes ethical practices in recruitment. The company encourages professional development, values collaboration, and strives to maintain a respectful and inclusive work environment.

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