ASSOCIATE DIRECTOR, EYE CARE - OCULAR SURFACE DISEASE MARKETING

About the Role

Key Responsibilities

• Actively contribute to the development of Launch and Brand strategies through the Launch Readiness and Brand Planning processes.
• Participate on cross-functional teams and develop strategic brand plans.
• Effectively communicate results of analytic and market research workstreams to influence action.
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies and formulate recommendations for optimization.
• Support the management of the Ocular Surface Disease marketing budget while identifying efficiencies and synergies to maximize resources.
• Develop effective working relationships with salesforce, brand teams, and executive leadership.
• Stay abreast of industry trends in Ocular Surface Disease, Anterior Segment, and Eyecare.
• Conduct routine field travel with the sales force to understand market drivers and dynamics.
• Create marketing materials and navigate them through internal review/approval processes.
• Manage external third-party vendors and meet internal procurement and compliance requirements.
• Maintain a deep understanding of competitors, product ranges, and promotional activities.
• Lead the tactical design and implementation of marketing initiatives, including multi-channel campaigns, resources for physicians and patients, conference materials, sales training, internal campaigns, ad boards, and market research.

Requirements

• Bachelor's degree in a related field, MBA preferred.
• 5+ years of specialty sales/marketing experience.
• Previous sales/marketing experience with a strong performance record.
• Experience in product launches.
• Experience in the strategic brand planning process.
• Comprehensive knowledge of the healthcare and pharmaceutical industry.
• Strong understanding of Commercial Insurance and Medicare Part D.

Nice to Have

• Experience with healthcare marketing analytics and data interpretation.
• Vendor relationship building and management skills.
• Experience with marketing collateral creation and campaign budget management.
• Knowledge of the ocular surface disease market and anterior segment.

Qualifications

• Bachelor's degree in a related field; MBA preferred.
• 5+ years of relevant experience in sales or marketing.

Benefits & Perks

• Paid time off (vacation, holidays, sick).
• Medical, dental, and vision insurance.
• 401(k) retirement plan.
• Participation in short-term and long-term incentive programs.