Associate Director, Global Marketing Programs

About the Role

Key Responsibilities

• Lead the execution of Certara's flagship Global Certainty events in AMER and EMEA, meeting all deliverables on time and within budget while linking event engagement to opportunities.
• Build and nurture a unified global Certainty community, ensuring all event content aligns with the Certara brand and incorporates strategic calls to action to capture new client interest.
• Deliver an outstanding client experience with a goal of post-event NPS > 60.
• Maximize ROI by mapping event engagement to opportunity attribution and collaborating with Commercial teams for prompt, effective lead follow-up, directly impacting sales pipeline growth.
• Track registration, engagement, and conversion metrics; manage post-event surveys and create content repurposing strategies to generate further opportunities.
• Explore and oversee digital community/event platforms to extend influence and pipeline impact.
• Design and activate advertising strategies focused on generating revenue growth and capturing sales-ready leads from new prospects and existing accounts.
• Manage budgets to optimize spend, aiming to increase marketing-influenced pipeline and directly attributed revenue.
• Use analytics and insights to refine campaign targeting, messaging, and creative to maximize conversion rates and shorten lead-to-opportunity timelines.
• Define, monitor, and report on KPIs that measure campaign effectiveness in driving sales and revenue.
• Oversee all external creative services, managing projects via Asana, and sourcing top-tier partners to maximize creative quality and efficiency.
• Ensure all creative output—including brand, advertising, social, email, and sales assets—reinforces a unified Certara brand, features compelling calls to action, and is engineered for conversion.
• Continuously optimize creative workflows to deliver timely, high-impact campaigns that enhance brand awareness and contribute to pipeline growth.
• Partner with product and services marketing teams to synchronize messaging and ensure all materials reinforce pipeline and revenue objectives.
• Support additional Certara global marketing initiatives with a focus on building marketing-generated pipeline.

Requirements

• 5-7 years' experience in marketing, with a track record of influencing pipeline, ideally in the life sciences, healthcare, or pharmaceutical industries.
• Proven success in global brand, event, and digital program management with metrics-driven impact.
• Demonstrated expertise in designing, launching, and optimizing programs that measurably increase opportunities.
• Excellent project management, copywriting, editing, and stakeholder management skills.
• Budget management experience, with a focus on optimizing investments for pipeline.
• Proficiency in HubSpot, Salesforce, and marketing analytics and automation platforms.
• Strong analytical skills, able to interpret marketing data and rapidly adjust tactics for the highest commercial impact.
• Excellent communication and collaboration skills across teams and time zones.

Nice to Have

• Experience working in the life sciences, healthcare, or pharmaceutical industries.

Qualifications

• Experience in marketing, with 5-7 years preferred.

Benefits & Perks

• Not explicitly specified in the description.