Associate Director, Growth Analytics

About the Role

Key Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
• Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution
• Help guide junior members on story-board/narrative to provide rich insights
• Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships
• Work with Client Advice & Management to identify opportunities to better support client needs

Requirements

• 5+ years of experience in marketing or digital analytics, primarily digital media performance
• Proficiency with Tableau or any other dashboard & data visualization tool and the backend data required to populate a dashboard
• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
• Strong understanding of paid media landscape and ability to articulate how different media channels can be used effectively to tell a data-oriented story
• Ability to communicate complex concepts at varying levels to suit the audience
• Mediabrands does not require candidates to have a college degree

Nice to Have

• Knowledge of Python, R, SQL, or any other advanced analytics software package
• Experience with industry tools such as MRI-Simmons, Claritas, Nielsen, N-Power, ComScore, Kantar, AdClarity, Brandwatch, Sysomos, CRM, Acxiom, Blue Kai, DCM, OpenX, Google Ad Manager, Adobe Analytics, Google Analytics
• Ability to proactively drive the business forward
• Ability to delegate and oversee direct reports
• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Qualifications

• No college degree required

Benefits & Perks

• Medical and dental coverage
• 401(k) plans
• Flex spending
• Life insurance
• Disability insurance
• Employee discount program
• Employee stock purchase program
• Paid family benefits
• Discretionary time off days
• Company-wide Appreciation Weeks and Wellness Days
• Competitive salary and eligibility for annual discretionary incentive award