Associate Director, Growth Analytics

About the Role

Key Responsibilities

• Development of client-specific measurement plans
• Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics
• Responsible for presentation to client, with support from your team, with focus on recommendations and actionable insights
• Keep client apprised of emerging measurement methodologies such as digital optimization and cross channel attribution
• Help guide junior members on story-board/narrative to provide rich insights
• Proactively collaborate internally across Initiative crafts to ensure a data-oriented approach to Strategy, Communications Design and Partnerships
• Work with Client Advice & Management to identify opportunities to better support client needs

Requirements

• 5+ years of experience in marketing or digital analytics, primarily website performance
• Knowledge of Tableau or any other dashboard & data visualization tools
• Strong knowledge of digital marketing technologies, including ad servers, site-traffic partners, ad verification, etc.
• Strong understanding of paid media landscape and ability to articulate a clear POV of how different media channels can be used effectively to tell a data-oriented story
• Ability to communicate complex concepts at varying levels to suit the audience
• Proficiency in developing and maintaining professional relationships with clients, colleagues, and vendors
• Excellent written, verbal communication and presentation skills
• Strong time-management and organizational skills
• Proven problem solving ability
• Ability to work successfully within a team, handling multiple projects and meeting tight deadlines under pressure

Nice to Have

• Knowledge of Python, R, SQL, or any other advanced analytics software package
• Experience with industry tools such as Syndicated Consumer (e.g., Simmons, MRI), Syndicated Sales (e.g., IRI, Nielsen), Media Consumption (e.g., N-Power, Arbitron, ComScore), Paid Media Monitoring (e.g., Kantar, AdViews), Social Media Monitoring (e.g., NetBase, Sysomos), 1st Party (e.g., CRM), 3rd Party (e.g., Blue Kai), Digital Ad Server (e.g., DART, Atlas, Mediamind) & Site Served, Website Analytics (e.g., Omniture, Web Trends)
• Ability to proactively drive the business forward

Qualifications

• Mediabrands does not require candidates to have a college degree

Benefits & Perks

• Medical and dental coverage
• 401(k) plans, flex spending, life insurance, disability
• Employee discount program, employee stock purchase program, paid family benefits
• Discretionary time off days, company-wide Appreciation Weeks and Wellness Days
• Competitive salary and eligibility for annual discretionary incentive award