Associate Director, Growth Marketing

About the Role

Key Responsibilities

• Develop and execute integrated, multi-channel marketing strategies to drive qualified lead generation and conversion.
• Manage and optimize digital campaigns across paid search, paid and organic social media, content marketing, SEO, and email.
• Collaborate with the Content Strategist to craft content aligned with campaign goals, audience needs, and SEO best practices.
• Build and oversee go-to-market strategies for new initiatives, driving awareness and engagement from both new and existing partners.
• Partner with Lifecycle Marketing Manager to align campaign timing, messaging, and targeting to overall funnel objectives.
• Guide the execution of paid and organic social media campaigns that support demand generation goals and brand visibility.
• Identify opportunities for campaign amplification via paid ads.
• Identify and segment target organizations and contacts based on demographic and firmographic data.
• Conduct market research to understand industry-specific challenges, competitor positioning, and emerging trends to inform marketing strategies.
• Build segmented contact lists and deploy targeted cold email campaigns designed to drive engagement and conversions.
• Design and execute email engagement campaigns that move prospects from new lead to Marketing Qualified Lead (MQL).
• Monitor lead behavior and refine nurturing workflows to ensure prospects are receiving timely, relevant messaging based on their engagement.
• Develop strategies to re-engage cold or inactive leads through tailored offers and messaging informed by behavioral data.
• Track and report performance across all marketing channels, including lead generation, conversion rates, and ROI.
• Run A/B testing and multivariate experiments to improve campaign outcomes and guide marketing investment decisions.
• Leverage analytics tools to evaluate campaign effectiveness and audience behavior.
• Manage and optimize the use of Salesforce MCAE, Lusha, and other marketing tools to support segmentation, outreach, and funnel tracking.
• Ensure smooth integration between marketing automation, CRM, and analytics systems to support reporting and lead attribution.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field—or equivalent experience.
• 7-9 years of experience in growth marketing, digital demand generation, or related roles.
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (MCAE), Lusha, Google Analytics 4, and WordPress.
• Strong expertise in developing and executing omni-channel lead generation campaigns, including cold email outreach.
• Proven ability to manage segmentation, list building, and personalization strategies using marketing technology platforms.
• Deep understanding of web analytics and conversion optimization best practices.
• Data-driven decision-maker with the ability to synthesize insights and recommend strategic adjustments.
• Excellent collaboration, project management, and communication skills.

Nice to Have

• Experience with market research and consumer behavior analysis.
• Knowledge of digital marketing strategies and tools in line with branding and sales objectives.
• Experience in developing corporate advertising and promotional materials.
• Familiarity with marketing automation and CRM systems beyond those specified.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field—or equivalent experience.
• 7-9 years of relevant experience in growth marketing or digital demand generation.

Benefits & Perks

• Salary range for high cost of living locations: $95,325 - $127,100.
• Salary range for all other locations: $81,026 - $108,035.
• Remote work with EST strongly preferred.
• Opportunity to work in a diverse, inclusive, and equitable workplace.