Creative Marketing Strategist, Lead Generation

Block

San Francisco, CA

Full Time

Senior

108k-203k

3 days ago

Job Description

About the Role

The role involves leading the creative strategy for the Lead Generation program within the Demand Generation team at Block, Inc. The position focuses on driving measurable growth in leads and marketing-qualified leads (MQLs) through performance creative across paid channels. The candidate will oversee the end-to-end creative process, collaborate with cross-functional teams, and evaluate AI-powered tools to enhance creative workflows. This role supports the company's mission to build an inclusive economy by developing integrated, omnichannel solutions for small and large businesses, leveraging innovative marketing strategies to unlock growth and scale.

Key Responsibilities

Lead Creative Strategy for full-funnel lead generation campaigns across paid social, programmatic, SEM, native, and emerging media formats.
Develop informed messaging and creative concepts that reflect the pain points, motivations, and journeys of small business owners across target industries.
Own creative briefing and execution in partnership with designers and production partners, ensuring work is high-impact, brand-aligned, and conversion-optimized.
Identify and operationalize AI tools that accelerate ideation, asset production, personalization, and optimization.
Lead adoption of generative AI, automation frameworks, and predictive content tools where appropriate.
Define and own creative KPIs, tying work directly to performance metrics such as lead volume, cost per MQL, and conversion rate.
Monitor results, synthesize learnings, and iterate for continuous improvement.
Partner with analytics, channel, and CRO teams to extract actionable insights, validate hypotheses, and inform creative testing strategies.
Create scalable systems including modular content frameworks, creative testing roadmaps, and documentation to improve creative velocity and repeatability.
Influence and align with senior stakeholders across marketing, product, brand, and sales.
Present creative strategy with clarity and data-backed rationale.
Contribute to quarterly planning and strategic initiatives to align creative efforts with broader business goals.
Mentor and guide teammates and cross-functional partners, upholding high standards for creativity, craft, and performance.

Requirements

6-8 years of experience in creative strategy, performance marketing, or growth marketing, preferably in B2B SaaS.
Demonstrated success driving lead generation and MQL performance through insight-led, high-converting creative.
Deep understanding of paid acquisition platforms and creative best practices for social, programmatic, and SEM.
Experience tailoring creative to specific buyer personas and industry verticals.
Fluency in creative data analysis — able to interpret performance metrics, extract learnings, and adjust strategy accordingly.
Strong collaboration skills; experienced in influencing cross-functional and senior stakeholders.
Excellent writing and storytelling ability, with a knack for simplifying complex ideas into compelling, actionable creative.
Familiarity with testing frameworks, experimentation roadmaps, and CRO principles.
Hands-on experience with AI tools and a clear point of view on their application in creative workflows.

Nice to Have

Background in small business marketing or direct response content.
Experience with marketing automation tools (e.g., Marketo), CRM (Salesforce), and data platforms (e.g., GA, Looker).

Qualifications

Experience in creative strategy, performance marketing, or growth marketing in B2B SaaS.

Benefits & Perks

Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning

Working at Block

Block is committed to building a more inclusive economy and strives to reflect these values in its workplace. The company evaluates all employees and applicants without regard to identity or legally protected classes, and provides reasonable accommodations for disabled applicants. They emphasize fairness, inclusivity, and a collaborative environment focused on empowering employees to do their best work while building the life they want.

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