Growth & Marketplace Strategist

Career Group

New York, NY

Full Time

Senior

150k-160k

2 days ago

Job Description

About the Role

This role is with a client of Fourth Floor, a Women-Owned fashion recruiting firm and part of the Career Group Companies family. We place top talent in roles across apparel, beauty, and lifestyle brands nationwide—helping professionals find their perfect fit in fashion. The company is a wholesale apparel business seeking a Marketplace & Growth Strategist to join their team in NYC. The person will drive the full build and launch of a digital marketplace presence from the ground up.

Key Responsibilities

Launch and scale sales on TikTok Shop, Temu, Amazon, Shein, and other marketplaces.
Create platform-specific strategies for content, promotions, and algorithm optimization.
Build and lead a new digital team, setting structure and processes from day one.
Oversee product photography, short-form video, and AI-powered content creation.
Manage influencer and creator partnerships to drive traffic and sales.
Use AI tools to streamline content, personalization, and ad performance.
Analyze data to guide decisions, improve results, and shape global product strategy.
Bridge wholesale operations with a DTC e-commerce approach.

Requirements

5+ years in e-commerce growth, marketplace strategy, or digital marketing.
Hands-on experience with at least two platforms: TikTok Shop, Temu, Amazon, Shein.
Proven ability to build teams, processes, or new business channels from scratch.
Strong creative vision paired with analytical skills.
Up-to-date on social commerce, influencer marketing, and AI-driven tools.
Comfortable in fast-paced, high-growth environments.