Director, Go-To-Market & Campaigns Lead, PfizerForAll

Pfizer

New York City, NY

Full Time

Director

170k-283k

2 days ago

Job Description

About the Role

The Brand Strategy and Campaigns team at Pfizer is responsible for driving the enterprise brand strategy and launching compelling corporate campaigns. The Director, Go-to-Market & Campaigns Lead will play a pivotal role in owning the go-to-market strategy and promotional plans for scaling PfizerForAll, a groundbreaking platform that improves healthcare accessibility. This leadership position requires a candidate who can establish and effectively communicate a strong vision for the platform, lead a cross-functional team, and ensure strategies align with business objectives to deliver tangible value. The role involves interacting with key stakeholders and senior leadership, producing creative work, and leveraging digital marketing channels to drive awareness, engagement, and adoption of PfizerForAll.

Key Responsibilities

Develop and scale agile content / integration model across campaign and website, leveraging ongoing reporting and insights to achieve KPIs
Develop and own the go-to-market strategy and promotional plans for scaling PfizerForAll, a platform aimed at improving healthcare accessibility
Drive roadmap and promotional plans for PfizerForAll, partnering closely with PfizerForAll Product Lead
Refine and scale PfizerForAll positioning and messaging alongside identifying new growth opportunities working closely with the Business Units
Partner with Product Lead, Market Research and UX research to deeply understand customer needs, conduct research and implement best practices across the PfizerForAll journey
Oversee and manage agency of record in the delivery of creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production, and timely and efficient budget management
Oversee development of industry-leading consumer and HCP integrated paid, earned, owned, and partnership strategies
Establish and effectively communicate a strong vision for the platform, ensuring alignment with business objectives
Lead a cross-functional team to execute the go-to-market strategy with excellence, driving awareness, engagement, and adoption of PfizerForAll
Deliver business value through performance-driven marketing, utilizing digital marketing channels such as websites, paid, earned, and owned media
Interact with key stakeholders and senior leadership, demonstrating executive presence and effectively communicating the value proposition of PfizerForAll
Produce exceptional creative work that resonates with target audiences and drives engagement with the platform
Stay up-to-date with industry trends and best practices in digital marketing to inform strategies and optimize campaign performance
Collaborate with internal and external partners to ensure seamless execution of go-to-market plans and maximize reach and impact
Measure and analyze campaign performance to identify areas of improvement and optimize marketing efforts for maximum effectiveness

Requirements

Bachelor's degree, with a preference for advanced degree
10+ years of experience in brand marketing, consumer marketing or product marketing; or at an award-winning agency leading integrated campaigns and experiences for global brands
Preference for experience across industries; strong knowledge of or experience in marketing within the life sciences / pharmaceutical industry is a plus
Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in-market results
Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company
Preference for global experience across markets, cultures, and languages
Track record of successfully executing brand campaigns across owned digital channels, partnering with media, and executing earned strategies that grow brand value and relevance
Strong executive presence and excellent verbal and written communication skills, with ability to influence senior leaders and colleagues at all levels
Exceptional collaboration skills to coordinate and problem solve across cross-functional teams
Thrives in a high energy environment and works effectively in uncharted territory
Strong business acumen and strategic thinking, with ability to establish and adjust based on performance indicators
Ability to influence and collaborate with peers, develop and coach others, and oversee work to achieve business impact

Nice to Have

Experience in the life sciences / pharmaceutical industry

Qualifications

Bachelor's degree, with a preference for an advanced degree
10+ years of experience in brand, consumer, or product marketing

Benefits & Perks

Annual base salary ranging from $169,700 to $282,900
Eligibility for Pfizer's Global Performance Plan with a bonus target of 20% of base salary
Participation in share-based long-term incentive programs
Comprehensive benefits including a 401(k) plan with Pfizer Matching Contributions and additional Retirement Savings Contribution
Paid vacation, holiday and personal days, paid caregiver/parental and medical leave
Health benefits including medical, prescription drug, dental, and vision coverage
Relocation assistance may be available

Working at Pfizer

Pfizer values excellence, equity, courage, and joy, fostering a positive and collaborative team environment. The company emphasizes diversity, inclusion, and making a meaningful impact on healthcare accessibility through innovative marketing and strategic leadership.

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