Sr. Manager, VIP Strategy and Growth

About the Role

Key Responsibilities

• Build and evolve a VIP program that drives growth, engagement, and retention through exclusive benefits and cross-brand experiences across gaming, collectibles, and trading cards.
• Lead the development of joint VIP initiatives with other Fanatics owned entities to create seamless, value-rich experiences.
• Translate data-driven insights into growth opportunities tailored for high-value customer segments.
• Partner with internal teams and external partners to co-develop VIP experiences that elevate engagement and retention.
• Drive end-to-end execution of strategic projects, ensuring on-time delivery, stakeholder alignment, and effective resource coordination.
• Identify and implement process improvements that increase the effectiveness and scalability of the VIP organization's growth efforts.
• Champion innovative loyalty strategies that support the broader goals of each business unit while driving value to our most loyal customers.
• Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives.

Requirements

• 4+ years in the betting, gaming, or a related consumer-facing industry, with a deep understanding of customer behavior, loyalty programs, and market dynamics.
• 4+ years in strategic roles (e.g., business strategy, corporate development, growth strategy, or management consulting) with a proven track record of shaping and driving high-impact initiatives.
• Experience working with or alongside sportsbook and/or casino operations is highly desirable, especially within VIP or player development contexts.
• Experience with engagement analytics or VIP strategy is a plus.
• Self-motivated, highly detail-oriented, and strong problem-solving mindset with the ability to work independently.
• Excellent communication skills, with the ability to present data insights to both technical and non-technical stakeholders.

Nice to Have

• Experience working with or alongside sportsbook and/or casino operations, especially within VIP or player development contexts.
• Experience with engagement analytics or VIP strategy.

Benefits & Perks

• Full-time employment with a salary range of $180,000 to $200,000 (subject to change based on geographical zones).
• In addition to base salary, includes bonus and other benefits.
• For more information about benefits, visit https://benefitsatfanatics.com/