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Vice President of Growth Marketing

Radancy

Boston, MA
Full Time
Executive
180k-195k
4 days ago

Job Description

About the Role

The Vice President of Growth Marketing at Radancy is a strategic, data-driven leader responsible for developing and executing the company's growth marketing strategy. This role involves driving customer acquisition, conversion, retention, and revenue growth across all channels, leading a high-performance team, and collaborating with cross-functional leaders to scale the business and achieve aggressive growth targets.

Key Responsibilities

  • Own and scale the company's growth strategy by developing and implementing a full-funnel growth marketing plan that delivers measurable business impact.
  • Lead user acquisition initiatives by overseeing paid media, SEO, email, affiliate/referral programs, product marketing, and key analyst partnerships to drive scalable customer acquisition.
  • Optimize conversion and retention by partnering with product teams and leading customer marketing programs to improve user activation, conversion rate optimization (CRO), and retention strategies.
  • Drive performance marketing by managing budgets across digital channels including Google Ads, Meta, LinkedIn, programmatic, analysts, and emerging platforms.
  • Build and mentor a high-performing growth marketing team, fostering a culture of innovation, ownership, and accountability.
  • Leverage data analytics to identify trends, forecast results, and inform strategies; continuously test and iterate to improve campaign performance.
  • Align cross-functionally by collaborating with product, sales, finance, and data teams to ensure marketing goals align with broader company objectives.
  • Identify new growth opportunities by staying informed about trends in growth marketing, MarTech, and user behavior to find innovative and untapped avenues.

Requirements

  • 10+ years of progressive experience in marketing, with 5+ years in a growth-focused leadership role.
  • Proven success in scaling B2C and/or B2B customer acquisition and revenue through paid and organic channels.
  • Deep expertise in digital marketing platforms such as Google Ads, Facebook/Instagram, LinkedIn, YouTube, and DSPs.
  • Strong knowledge of analytics, attribution modeling, experimentation, and marketing automation tools like Google Analytics, Pardot, Demandbase, and 6Sense.
  • Demonstrated success leading cross-functional initiatives and teams in high-growth or startup environments.
  • Exceptional strategic thinking, communication, and leadership skills.
  • Bachelor's degree in marketing, business, or a related field; MBA preferred.

Nice to Have

  • Experience with marketing automation tools such as Pardot, Demandbase, 6Sense.
  • Experience working in a high-growth or startup environment.
  • Strong leadership and team-building skills.

Qualifications

  • Bachelor's degree in marketing, business, or a related field.
  • MBA is preferred.

Benefits & Perks

  • Comprehensive medical coverage, including dental, vision, and life insurance.
  • Competitive 401(k) plan with employer matching.
  • Unlimited flexible time off (FTO).
  • World-class training programs.
  • Supportive work environment emphasizing work-life balance, diversity, equity, and inclusion.
  • Flexible wellness programs.

Working at Radancy

At Radancy, the company values an innovative spirit, rewarding impact, performance-driven results, and supportive teams. They foster a culture of innovation, collaboration, learning, and growth, emphasizing diversity, equity, inclusion, and work-life balance to create an environment where every voice contributes to success.

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Job Details

Posted AtAug 14, 2025
Job CategoryGrowth Marketing
Salary180k-195k
Job TypeFull Time
ExperienceExecutive

Job Skills

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About Radancy

Website

radancy.com

Location

Boston, MA

Industry

Advertising Agencies

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