B2B Marketing - Enterprise Lead Generation

Uphold

New York, NY

Full Time

Senior

4 days ago

Job Description

About the Role

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries. Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone. The company is seeking an experienced and strategic Business Marketing Manager to support the marketing efforts around its rapidly growing Enterprise business, working closely with the Global Head of Enterprise to create marketing plans, approaches, content, and metrics.

Key Responsibilities

Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives.
Drive lead generation and account retention efforts through various marketing channels, including digital marketing, content marketing, email marketing, events, and account-based marketing (ABM) strategies.
Develop and implement campaigns that generate quality leads and contribute to revenue growth.
Leverage channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor.
Track, analyze, and report on the performance of marketing campaigns and initiatives using analytics tools.
Provide regular reports and insights to senior management to demonstrate marketing effectiveness and ROI.
Define and strengthen the company's B2B brand identity.

Requirements

Bachelor's degree in marketing, business, or a related field; a master's degree is preferred.
5+ years in business marketing.
Proven experience in B2B marketing.
Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth.
Excellent analytical thinking and problem-solving abilities.
Exceptional communication and presentation skills.
In-depth knowledge of marketing trends, best practices, and emerging technologies.
Proficiency in marketing analytics and data-driven decision-making.
Strong project management and organizational skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Willingness to travel as needed, generally not more than 25%.

Nice to Have

Experience working in fintech or Web3/crypto industries.
Knowledge of account-based marketing (ABM) strategies.
Experience with marketing automation tools and platforms.

Benefits & Perks

Annual bonus program based on individual, team, and company performance.
Office stipend to support the setup of a productive home office.
Generous PTO, healthcare coverage, and employee assistance programs.
Performance-based salary, stock options, and bonuses.
Flexible work arrangements including work from home and varied hours.
Participation in global all-hands calls and regular team updates.
Opportunities for training and mentorship programs.
Inclusive and diverse work environment with shared values of integrity, teamwork, accountability, and excellence.
Interesting events, celebrations, and a food-friendly office culture.

Working at Uphold

Uphold fosters a strong company culture built on shared values of integrity, teamwork, accountability, and excellence. It promotes innovation, impact, and a supportive environment that values diverse perspectives. The company emphasizes collaboration, continuous development, and creating a stimulating work environment where employees can grow and contribute meaningfully.

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