Tenant Marketing & Partnerships Lead

About the Role

Key Responsibilities

• Researches property management market and tenant industry to identify relevant topics, ensuring content is engaging and aligned with prospect needs.
• Creates compelling tenant-focused content including case studies, webinars, email campaigns, etc., based on regulatory expertise related to FCRA and housing laws.
• Serves as an internal and external expert and thought leader on tenant screening to educate partners and internal teams.
• Identifies opportunities and manages relationships with property management software providers and real estate tech platforms to generate sales leads and co-branded campaigns.
• Represents Asurint at industry events and joins sales and client calls to help advance discussions and build relationships.
• Collaborates with Marketing, Sales, and Product teams to stay informed on company strategy and provides input as needed.
• Maintains positive, strategic relationships with existing marketing and product channel partners.
• Stays up to date on product releases, processes, demos, integrations, and other relevant changes.
• Travels as needed to attend meetings, conferences, and other events.

Requirements

• Experience with B2B partnerships, lead generation, and marketing of regulated industry products/services.
• Strong understanding of compliance (FCRA, housing law).
• Excellent written and verbal communication skills with the ability to translate technical concepts into clear messaging.
• Proficiency in MS Office (Outlook, Excel, Word).
• Salesforce experience is required.
• Bachelor's degree in a related field or equivalent experience.
• Driver's license and ability to maintain a satisfactory driving record.
• 5 to 7 years of tenant screening, background check, or proptech experience.

Nice to Have

• Knowledge of Pardot campaign functionality.
• Experience with the legal/court system.
• Experience with background screening.
• Experience with relevant business management systems such as general ledger, HRIS, CRM.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 5 to 7 years of tenant screening, background check, or proptech experience.
• Valid driver's license.

Benefits & Perks

• Medical, dental, and vision insurance effective first day of employment.
• 401(k) with employer match.
• Paid time off and 10 company-paid holidays.
• Employee Assistance Program and Wellness Program.
• Paid Bereavement and Pet Bereavement leave.
• Pet Insurance and Volunteer time off.
• Telecommuting stipend and professional development programs.
• Short-term and company-paid long-term disability insurance.
• Company-paid life insurance.
• Flexible spending/health savings accounts.
• Employee referral bonus.