Sr. Manager, Promotional Strategy & Partner Marketing

About the Role

Key Responsibilities

• Lead the reimagining of our daily promotional strategy, managing a high-volume, fast-paced promotional calendar to drive long-term growth.
• Pull, analyze, and present promotional campaign performance data on a weekly, monthly, and quarterly basis, using insights to inform ongoing adjustments.
• Fine-tune promotional financial forecasts and oversee the promotional P&L for owned brands, advising on assortment inclusion and strategy.
• Support and often lead company-wide and executive-level presentations, translating complex promotional results into clear, actionable narratives.
• Build and execute high-volume, high-growth partner marketing programs across multiple channels including email, social, and blog.
• Own the strategy and execution for onsite marketing features such as homepage banners, category headers, and seasonal spotlights.
• Oversee marketing efforts for seasonal campaigns, creating engaging, relevant ideas to drive discovery, engagement, and product exposure.
• Identify and implement solutions and partnerships to improve efficiency, simplify processes, and ensure seamless project execution.

Requirements

• Proven experience in e-commerce, with a strong preference for backgrounds in CPG, and understanding of digital impact strategies.
• Several years of hands-on experience managing and executing revenue-driving promotional strategies with a focus on engagement and revenue growth.
• Strong ability to craft and execute compelling brand storytelling that resonates and provides measurable value.
• Comfortable pulling and analyzing data to identify trends, measure performance, and refine strategies for business impact.
• Experience with P&L management and using data to optimize decision-making and maximize profitability is a bonus.
• Experience in leading and mentoring small teams, fostering growth, collaboration, and high performance.
• Ability to thrive in a fast-paced, constantly changing environment with a grit and

Nice to Have

• Experience with overall P&L management and using data to optimize decision-making and maximize profitability.

Qualifications

• Proven experience in e-commerce, with a strong preference for backgrounds in CPG.
• Several years of hands-on experience managing and executing revenue-driving promotional strategies.
• Experience with brand marketing and storytelling.
• Comfortable pulling and analyzing data to measure performance and refine strategies.
• Experience with P&L management (preferred).
• Experience in leading and mentoring small teams.
• Scrappy and adaptable attitude, thriving in a fast-paced environment.
• Passion for the Thrive Market mission and commitment to healthy living.

Benefits & Perks

• Comprehensive health benefits (medical, dental, vision, life and disability).
• Competitive salary (DOE) + equity.
• 401k Employer Match.
• 9 Days of Observed Holidays.
• Flexible Paid Time Off.
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences.
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations.
• Free Thrive Market membership with exclusive employee discount.
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform.