Associate Director, HCP Marketing Lead, Otezla Rheumatology

About the Role

Key Responsibilities

• Collaborate with cross functional partners to drive the strategy set by Brand Leadership and execute the marketing plan with respect to HCP engagement.
• Develop branded promotional communications and manage the evolution of marketing tactics across channels such as Personal Promo and Peer to Peer.
• Partner closely with the sales team to ensure strong execution of sales strategies and messaging, including key customer engagement and assessing customer strategy in the Rheum space.
• Lead the annual tactical planning process for HCP engagement and design tailored engagement plans to reinforce brand strategy and support reactivation of key lapsed prescribers.
• Gather deep insights through market research, HCP interactions, and external engagement to identify new patient growth opportunities.
• Oversee the speaker bureau and the evolution of speaker program content to align with strategic goals.
• Manage and coach direct reports to support their professional development and ensure team performance.
• Interface regularly with the sales team to optimize performance, address challenges, and provide training on marketing resources and strategy.
• Track marketing program effectiveness and continuously optimize marketing initiatives.
• Accelerate multiple projects simultaneously, managing resources to ensure timely, on-budget deliverables.

Requirements

• Doctorate degree and 3 years of marketing experience OR Master's degree and 7 years of marketing experience OR Bachelor's degree and 9 years of marketing experience OR Associate's degree and 12 years of marketing experience OR High school diploma / GED and 14 years of marketing experience.
• Minimum of 3 years experience managing people and/or leading teams, projects, or programs.
• Ability to develop and execute strategic marketing plans and tactics.
• Strong collaboration and communication skills to influence stakeholders and work effectively in a matrix environment.

Nice to Have

• MBA or relevant graduate degree in marketing, healthcare management, or related field.
• 4+ years' experience developing pharmaceutical campaign strategies for specialty products.
• Prior HCP promotional experience.
• Experience with evolving strategy and promotional tactics based on market or product lifecycle events.
• Ability to translate data and insights into actionable strategies.
• Experience working with agencies.

Qualifications

• Experience managing teams or leading projects for at least 3 years.
• Proficiency in marketing strategy, market research, segmentation, brand positioning, and tactical development.
• Strong judgment, ethical standards, and ability to operate in a highly matrixed environment.

Benefits & Perks

• Comprehensive employee benefits package including health and welfare plans, retirement and savings plans with company contributions, medical, dental, and vision coverage, life and disability insurance, and flexible spending accounts.
• Discretionary annual bonus and sales-based incentive plans.
• Stock-based long-term incentives.
• Award-winning time-off plans.
• Flexible work models, including remote and hybrid arrangements.